{"id":20439,"date":"2017-07-24T14:57:43","date_gmt":"2017-07-24T14:57:43","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/hema-wants-deal-alibabas-hema\/"},"modified":"2017-07-24T14:57:43","modified_gmt":"2017-07-24T14:57:43","slug":"hema-wants-deal-alibabas-hema","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/hema-wants-deal-alibabas-hema\/","title":{"rendered":"Hema wil stappen ondernemen tegen Hema van Alibaba"},"content":{"rendered":"<p>De Nederlandse warenhuisketen <strong>Hema <\/strong>bekijkt of het iets kan doen aan de supermarktketen Hema die in China wordt uitgebaat door retailreus <strong>Alibaba<\/strong>. Die keten heeft ondertussen al dertien vestigingen.<\/p>\n<p><!--break--><\/p>\n<h2>Technologie\u00ebn uittesten<\/h2>\n<p>Het Nederlandse bedrijf is dan wel niet actief in China, toch zit het verveeld met de gelijke namen en hoopt het daar iets aan te kunnen doen. Dat blijkt echter niet zo eenvoudig. \u201cHet<a href=\"http:\/\/www.ad.nl\/economie\/hema-overweegt-stappen-tegen-alibaba-s-nieuwe-supermarkt-hema~a9269e82\/\" target=\"_blank\" rel=\"noopener\"> internationale merkenrecht is ingewikkeld<\/a>. De supermarkten die Alibaba onder de naam Hema in China heeft, zijn een ander soort winkels dan onze warenhuizen\u201d, aldus woordvoerster Nathalie Kruger.<\/p>\n<p>\u00a0<\/p>\n<p>De Hema\u2019s van Alibaba bieden dan ook een totaal andere ervaring. Klanten van die winkels doen al hun boodschappen via een app. Dat kunnen ze zowel thuis als in de winkel doen. Daarna rekenen ze af via Alipay en kunnen ze de boodschappen mee naar huis nemen. Online bestellingen wordne door medewerkers in de winkel verzameld en naar het bezorgcentrum naast de winkel gebracht. De winkel verkoopt ook versbereide maaltijden.<\/p>\n<p>\u00a0<\/p>\n<p>Volgens Alibaba is het dan ook niet de bedoeling dat Hema uitgroeit tot een grote keten, maar dienen de winkels vooral om nieuwe technologie\u00ebn uit te testen. De resultaten zijn volgens Alibaba ook veelbelovend. Zo wordt meer dan de helft van de bestellingen online gedaan en in winkels die al langer geopend zijn, stijgt dat zelfs tot meer dan 70 procent. Door de dubbelfunctie als magazijn voor online bestellingen zou er in de supermarkten drie tot vijf keer meer verkocht worden per vierkante meter dan bij een klassieke supermarkt.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De Nederlandse warenhuisketen Hema bekijkt of het iets kan doen aan de supermarktketen Hema die in China wordt uitgebaat door retailreus Alibaba. Die keten heeft ondertussen al dertien vestigingen. Technologie\u00ebn uittesten Het Nederlandse bedrijf is dan wel niet actief in China, toch zit het verveeld met de gelijke namen en hoopt het daar iets aan [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20437,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-20439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hema wil stappen ondernemen tegen Hema van Alibaba - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De Nederlandse warenhuisketen Hema bekijkt of het iets kan doen aan de supermarktketen Hema die in China wordt uitgebaat door retailreus Alibaba. 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