{"id":20613,"date":"2017-08-02T08:16:19","date_gmt":"2017-08-02T08:16:19","guid":{"rendered":"https:\/\/www.retaildetail.be\/elektro\/apple-sales-drop-smaller-expected\/"},"modified":"2017-08-02T08:16:19","modified_gmt":"2017-08-02T08:16:19","slug":"apple-sales-drop-smaller-expected","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/elektro\/apple-sales-drop-smaller-expected\/","title":{"rendered":"Verkoop Apple valt minder terug dan verwacht"},"content":{"rendered":"

Apple <\/strong>heeft in het derde kwartaal van zijn boekjaar meer iPhones verkocht dan een jaar geleden en deed zo verrassend beter dan de verwachtingen van analisten. Ten opzichte van het tweede kwartaal was er wel een verdere terugval.<\/p>\n

<\/p>\n

Sterke groei bij andere afdelingen<\/h2>\n

In totaal gingen er in het derde kwartaal 41 miljoen iPhones over de toonbank. Dat is een fikse terugval ten opzichte van het tweede kwartaal, maar wel 2%\u00a0meer dan een jaar eerder<\/a>. Dat is verrassend, aangezien heel wat analisten hadden verwacht dat de consument zijn aankoop zou uitstellen in aanloop naar de nieuwe iPhone 8, die later dit\u00a0jaar moet verschijnen.<\/p>\n

\u00a0<\/p>\n

Dankzij die goede verkoop steeg de omzet van Apple het voorbije kwartaal met 7,2% naar 45,4 miljard dollar (39 miljard euro). De operationele winst steeg dan weer met 6,6% naar 10,8 miljard dollar (9\u00a0miljard euro).\u00a0\u201cMet een jaar-op-jaar-omzetgroei van 7% zijn we trots ons derde opeenvolgende kwartaal van versnelde groei te kunnen aankondigen\u201d, wist Apple-CEO Tim Cook te vertellen.<\/p>\n

\u00a0<\/p>\n

De sterkste groei voor Apple was te vinden binnen de afdeling \u2018Services\u2019, die onder andere Apple Pay bevat. Daar steeg de omzet met 22% naar 7,3 miljard dollar (6,2 miljard euro). Ook de afdeling \u2018Other Products\u2019, dat onder andere de Apple TV en Apple Watch omhelst, groeide sterk naar 2,7 miljard dollar (2,3 miljard euro).\u00a0Apple wil de komende jaren die divisies meer uitbouwen, om minder afhankelijk te worden van de verkoop van de iPhone, die nu nog goed is voor twee derde van de totale omzet.<\/p>\n

\u00a0<\/p>\n

Ondertussen blijft Apple het moeilijk hebben in China. Daar daalde de omzet met 10%, omwille van sterke concurrentie op de smartphonemarkt, vooral dan van de goedkopere modellen.<\/p>\n","protected":false},"excerpt":{"rendered":"

Apple heeft in het derde kwartaal van zijn boekjaar meer iPhones verkocht dan een jaar geleden en deed zo verrassend beter dan de verwachtingen van analisten. Ten opzichte van het tweede kwartaal was er wel een verdere terugval. Sterke groei bij andere afdelingen In totaal gingen er in het derde kwartaal 41 miljoen iPhones over […]<\/p>\n","protected":false},"author":1,"featured_media":20611,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-20613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-elektro"],"acf":[],"yoast_head":"\nVerkoop Apple valt minder terug dan verwacht - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Apple heeft in het derde kwartaal van zijn boekjaar meer iPhones verkocht dan een jaar geleden en deed zo verrassend beter dan de verwachtingen van analisten. 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