{"id":20664,"date":"2017-08-03T11:44:49","date_gmt":"2017-08-03T11:44:49","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/excellent-second-quarter-adidas\/"},"modified":"2017-08-03T11:44:49","modified_gmt":"2017-08-03T11:44:49","slug":"excellent-second-quarter-adidas","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/excellent-second-quarter-adidas\/","title":{"rendered":"Sterk tweede kwartaal voor Adidas"},"content":{"rendered":"

Het Duitse sportmerk Adidas <\/strong>heeft er een bijzonder sterk tweede kwartaal opzitten. De omzet steeg met maar liefst 20%\u00a0en op basis van die cijfers werd ook besloten om de verwachtingen voor heel het jaar bij te stellen.<\/p>\n

<\/p>\n

Overal groei, behalve in Rusland<\/h2>\n

De totale omzet van Adidas kwam in het tweede kwartaal uit op 5,04 miljard euro<\/a>, waarbij het merk Adidas met 21% groeide en Reebok met 5%. De sterke groei bij het merk Adidas was te danken aan een tweecijferige groei in de \u2018running\u2019 categorie en een sterke verkoop van de collecties Adidas Originals en Adidas Neo. Bij Reebok werden de cijfers negatief be\u00efnvloed door de inspanningen die worden geleverd om de distributie in de Verenigde Staten terug op orde te krijgen.<\/p>\n

\u00a0<\/p>\n

Adidas groeide in elke regio, behalve in Rusland, waar de omzet met 11% daalde. De sterkste groei was er te vinden in China en Noord-Amerika, waar de omzet respectievelijk met 28 en 26% groeide. Ook in West-Europa maakt het sportmerk een sprong voorwaarts van 19%, hoewel\u00a0het merk daar had te maken met een zwaar vergelijkingsjaar naar aanleiding van het EK Voetbal in 2016.<\/p>\n

\u00a0<\/p>\n

Hogere verwachtingen<\/h2>\n

De nettowinst steeg dan weer met 16%\u00a0naar 347 miljoen euro. Over de eerste zes maanden van het jaar heen maakte Adidas een winst van 809 miljoen euro, 21%\u00a0meer dan een jaar eerder.<\/p>\n

\u00a0<\/p>\n

Vanwege de goede prestaties in de eerste helft van het jaar\u00a0heeft Adidas besloten om de verwachtingen voor het volledige jaar bij te stellen. Het gaat nu uit van een omzetgroei tussen 17 en 19%, daar waar het eerst mikte op 12 tot 14%. De nettowinst moet dan weer met 13 tot 15% stijgen naar een bedrag tussen 1,2 en 1,225 miljard euro.<\/p>\n","protected":false},"excerpt":{"rendered":"

Het Duitse sportmerk Adidas heeft er een bijzonder sterk tweede kwartaal opzitten. De omzet steeg met maar liefst 20%\u00a0en op basis van die cijfers werd ook besloten om de verwachtingen voor heel het jaar bij te stellen. Overal groei, behalve in Rusland De totale omzet van Adidas kwam in het tweede kwartaal uit op 5,04 […]<\/p>\n","protected":false},"author":1,"featured_media":20662,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-20664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"\nSterk tweede kwartaal voor Adidas - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Het Duitse sportmerk Adidas heeft er bijzonder sterk tweede kwartaal opzitten. 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