{"id":20782,"date":"2017-08-10T11:48:04","date_gmt":"2017-08-10T11:48:04","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/oprah-winfrey-and-kraft-heinz-join-forces\/"},"modified":"2017-08-10T11:48:04","modified_gmt":"2017-08-10T11:48:04","slug":"oprah-winfrey-and-kraft-heinz-join-forces","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/oprah-winfrey-and-kraft-heinz-join-forces\/","title":{"rendered":"Oprah Winfrey in zee met Kraft Heinz"},"content":{"rendered":"<p>De Amerikaanse tv-ster Oprah Winfrey heeft samen met <strong>Kraft Heinz <\/strong>een gamma \u201cgezonde en voedzame soepen en bijgerechten\u201d ontwikkeld. De producten, voorlopig enkel voor de Amerikaanse markt, moeten Kraft Heinz opnieuw aan omzetgroei helpen.<\/p>\n<p><!--break--><\/p>\n<h2>\u201cO, That\u2019s Good\u201d<\/h2>\n<p>Het nieuwe gamma krijgt de naam \u201cO, That\u2019s Good\u201d en wil een gezonde toets geven aan &#8216;comfort food&#8217;. Het omvat onder meer aardappelpuree met bloemkool en een romige parmezaanpasta met puree van witte bonen of nog een soep van broccoli en cheddar met butternutpompoen. Allemaal zonder kunstmatige smaak- of kleurstoffen.<\/p>\n<p>\u00a0<\/p>\n<p>Dat de <a href=\"http:\/\/news.kraftheinzcompany.com\/press-release\/kraft-heinz-and-oprah-winfrey-collaborate-create-o-thats-good\" target=\"_blank\" rel=\"noopener\">deal tussen de voedingsgigant en de mediafiguur<\/a> veel meer is dan alleen maar een marketingstunt, bewijst het feit dat Oprah Winfrey zelf mee de recepten uitwerkte en zelfs afreisde naar de testkeukenfaciliteiten in Chicago, zo vertelde de tv-figuur aan Amerikaanse journalisten.<\/p>\n<p>\u00a0<\/p>\n<p>Met de steun van Oprah Winfrey hoopt Kraft Heinz eindelijk weer aan te knopen met omzetgroei. Sinds de <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/kraft-foods-fuseert-met-heinz-na-overname\" target=\"_blank\" rel=\"noopener\">fusie van Kraft en Heinz<\/a> in 2015, op aansturen van beleggingsgoeroe Warren Buffett, <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/ondanks-lagere-omzet-toch-meer-winst-voor-kraft-heinz\" target=\"_blank\" rel=\"noopener\">trappelt het bedrijf ter plaatse<\/a>.<\/p>\n<p>\u00a0<\/p>\n<h2>Weight Watchers<\/h2>\n<p>Voor Oprah Winfrey is het lang niet het eerste uitstapje in de voedingswereld. De tv-ster nam in 2015 een belang van ongeveer <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/oprah-winfrey-investeert-weight-watchers\" target=\"_blank\" rel=\"noopener\">10% in Weight Watchers<\/a> en is sindsdien het gezicht van het merk.<\/p>\n<p>\u00a0<\/p>\n<p>Met succes; getuige de recentste kwartaalresultaten van de Amerikaanse dieetclub. Die zag zijn ledenaantal met een vijfde groeien en boekte een omzetgroei van 12%. Ook op de beurs is het Oprah-effect duidelijk: de aandelen van Weight Watchers noteren dit jaar al 300% hoger.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De Amerikaanse tv-ster Oprah Winfrey heeft samen met Kraft Heinz een gamma \u201cgezonde en voedzame soepen en bijgerechten\u201d ontwikkeld. De producten, voorlopig enkel voor de Amerikaanse markt, moeten Kraft Heinz opnieuw aan omzetgroei helpen. \u201cO, That\u2019s Good\u201d Het nieuwe gamma krijgt de naam \u201cO, That\u2019s Good\u201d en wil een gezonde toets geven aan &#8216;comfort food&#8217;. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20780,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-20782","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Oprah Winfrey in zee met Kraft Heinz - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De Amerikaanse tv-ster Oprah Winfrey heeft samen met Kraft Heinz een gamma \u201cgezonde en voedzame soepen en bijgerechten\u201d ontwikkeld.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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