{"id":21061,"date":"2017-08-28T10:34:25","date_gmt":"2017-08-28T10:34:25","guid":{"rendered":"https:\/\/www.retaildetail.be\/elektro\/new-owner-smartphone-manufacturer-htc\/"},"modified":"2017-08-28T10:34:25","modified_gmt":"2017-08-28T10:34:25","slug":"new-owner-smartphone-manufacturer-htc","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/elektro\/new-owner-smartphone-manufacturer-htc\/","title":{"rendered":"Krijgt smartphonemaker HTC een nieuwe eigenaar?"},"content":{"rendered":"<p>Het Taiwanese technologiebedrijf <strong>HTC <\/strong>is mogelijk op zoek naar een nieuwe eigenaar. Het bedrijf heeft het immers steeds moeilijker om te concurreren met andere bedrijven in de sector.<\/p>\n<p><!--break--><\/p>\n<h2>Afsplitsing VR<\/h2>\n<p>Een van die oplossingen is de verkoop aan een investeerder, maar dat is <a href=\"http:\/\/www.telegraaf.nl\/dft\/nieuws_dft\/29052900\/__Smartphonemaker_HTC_mogelijk_in_etalage__.html\" target=\"_blank\" rel=\"noopener\">niet de enige optie voor het bedrijf<\/a>. Er wordt ook gedacht aan een verkoop of afsplitsing van de virtualrealitytak. De VR-bril Vive die HTC in samenwerking met softwarebedrijf Valve ontwikkelde,\u00a0is best succesvol, wat van Vive al bijna een merk op zichzelf heeft gemaakt.<\/p>\n<p>\u00a0<\/p>\n<p>De marktwaarde van HTC schommelt momenteel rond 1,5 miljard euro, terwijl dat vijf jaar geleden nog vier keer zoveel was. Met een marktaandeel van nog geen 2% is het bovendien nooit helemaal doorgebroken op de smartphonemarkt.\u00a0Ondanks dat kleine marktaandeel was HTC wel een belangrijke speler op de smartphonemarkt: zo sloot het in 2002 al een overeenkomst met Microsoft rond de productie van smartphones met Windows als besturingssysteem en in 2008 was het de drijvende kracht achter de eerste Android-smartphone.<\/p>\n<p>\u00a0<\/p>\n<p>Tegenwoordig kampt het echter met de overmacht van merken als Samsung en Apple, die samen zo\u2019n groot deel van de koek in handen hebben, dat het voor andere spelers in het duurdere segment steeds moeilijker wordt om de aandacht te trekken. Daarnaast is er ook nog de concurrentie van de goedkopere, vooral Chinese merken.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Het Taiwanese technologiebedrijf HTC is mogelijk op zoek naar een nieuwe eigenaar. Het bedrijf heeft het immers steeds moeilijker om te concurreren met andere bedrijven in de sector. Afsplitsing VR Een van die oplossingen is de verkoop aan een investeerder, maar dat is niet de enige optie voor het bedrijf. Er wordt ook gedacht aan [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21059,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-21061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-elektro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Krijgt smartphonemaker HTC een nieuwe eigenaar? - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Het Taiwanese technologiebedrijf HTC is mogelijk op zoek naar een nieuwe eigenaar. 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