{"id":21148,"date":"2017-08-31T09:05:37","date_gmt":"2017-08-31T09:05:37","guid":{"rendered":"https:\/\/www.retaildetail.be\/algemeen\/bpost-entame-la-modernisation-de-press-shop-et-relay\/"},"modified":"2017-08-31T09:05:37","modified_gmt":"2017-08-31T09:05:37","slug":"bpost-entame-la-modernisation-de-press-shop-et-relay","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/bpost-entame-la-modernisation-de-press-shop-et-relay\/","title":{"rendered":"Bpost start modernisering Press Shop en Relay"},"content":{"rendered":"<p>Eind 2017 begin 2018 start <strong>Bpost <\/strong>een grote moderniseringsoperatie bij zijn 216 vestigingen van\u00a0<strong>Press Shop<\/strong> en <strong>Relay<\/strong>\u00a0in ons land. Bedoeling: een \u201cnieuw publiek lokken dat niet meer elke dag een krant of tijdschrift koopt, maar wel veel online consumeert\u201d.<\/p>\n<p><!--break--><\/p>\n<h2>\u201cNieuw publiek lokken\u201d<\/h2>\n<p>Even terug in de tijd: op 1 december 2016 rondt Bpost\u00a0de <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/bpost-krijgt-groen-licht-voor-overname-lagard%C3%A8re-travel-retail\" target=\"_blank\" rel=\"noopener\">overname van de Belgische activiteiten van het Franse Lagard\u00e8re Travel Retail<\/a> af. Behalve de winkelketens Press Shop en Relay gaat het ook nog om persverdeler <strong>AMP<\/strong>, pakjesdienst <strong>Kariboo<\/strong>, verdeler van prepaidproducten <strong>Alvadis <\/strong>en non-fooddistributeur <strong>Burnonville<\/strong>. De nieuwe \u2018poot\u2019 wordt herdoopt tot <strong>Ubiway <\/strong>en Bpost kondigt al snel grootse renovatieplannen aan.<\/p>\n<p>\u00a0<\/p>\n<p>In La Libre Belgique licht Nicolas Meire, CEO van de retailpoot Ubiway, vandaag alvast een tip van de sluier. \u201cNaast onze traditionele producten \u2011 persartikelen, rookwaren en loterij \u2011 willen we overal nieuwe categorie\u00ebn introduceren zoals drank en snacks, een koffiehoek installeren en een afhaalpunt voor pakjes. Het komt erop aan een nieuw publiek te lokken dat niet meer elke dag een krant of tijdschrift koopt, maar wel veel online consumeert. Wij willen die mensen koopopportuniteiten bieden.\u201d<\/p>\n<p>\u00a0<\/p>\n<h2>Geen eenheidsworst<\/h2>\n<p>De franchisenemers werden in het voorjaar gebrieft. \u201cIn april hebben we het project aan de ondernemers voorgesteld\u201d, vervolgt Meire, \u201cvia een bezoek aan een modelwinkel. We hebben hun eerste indrukken genoteerd en vervolgens het project waar nodig aangepast. De meeste uitbaters hebben me laten weten dat ze vragende partij zijn voor een snelle transformatie.\u201d Die transformatie gaat eind dit jaar van start en Bpost zal de investeringen financieren, zo schrijft La Libre.<\/p>\n<p>\u00a0<\/p>\n<p>Toch zal er van \u2018eenheidsworst\u2019 geen sprake zijn, benadrukt Meire: \u201cEerder van een driekwart uniformisering. De renovatie houdt rekening met de locatie, het aantal vierkante meters en de lokale noden. Aan de Kust voorzien we bijvoorbeeld een groter aanbod persartikelen, omdat vakantiegangers nu eenmaal meer tijd hebben om te lezen.\u201d Het resultaat is nu al te zien in vier Press Shops die sinds eind juni hun deuren openden volgens het nieuwe winkelconcept: twee aan de Kust (Knokke en Blankenberge) en twee in Brussel.<\/p>\n<p>\u00a0<\/p>\n<p>Blijft nog de vraag wat met vestigingen die te klein zijn om er een koffiehoek, afhaalpunt of extra food en non food producten in onder te brengen? Voor die locaties gaat Ubiway \u201cop zoek naar een groter huurpand in de buurt\u201d, verzekert Meire.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Eind 2017 begin 2018 start Bpost een grote moderniseringsoperatie bij zijn 216 vestigingen van\u00a0Press Shop en Relay\u00a0in ons land. Bedoeling: een \u201cnieuw publiek lokken dat niet meer elke dag een krant of tijdschrift koopt, maar wel veel online consumeert\u201d. \u201cNieuw publiek lokken\u201d Even terug in de tijd: op 1 december 2016 rondt Bpost\u00a0de overname van [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21146,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-21148","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bpost start modernisering Press Shop en Relay - RetailDetail BE<\/title>\n<meta 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