{"id":21207,"date":"2017-09-04T13:18:22","date_gmt":"2017-09-04T13:18:22","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/mdn-opens-new-store-paris\/"},"modified":"2017-09-04T13:18:22","modified_gmt":"2017-09-04T13:18:22","slug":"mdn-opens-new-store-paris","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/mdn-opens-new-store-paris\/","title":{"rendered":"MdN opent nieuwe winkel in Parijs"},"content":{"rendered":"

Het Belgische modemerk MdN<\/strong>, dat voorheen bekend stond als Mer du Nord, heeft vandaag in Parijs een nieuwe vestiging geopend. De nieuwe winkel, in de hippe wijk Le Marais, maakt deel uit van een imagowijziging.<\/p>\n

<\/p>\n

\u201cIn ere herstellen\u201d<\/h2>\n

\u201cParijs is een belangrijke etalage en platform\u201d, legt directrice Dominique Nebbout Chekly uit. \u201cWe zitten in Le Marais, waar we zoals in Brugge tegelijk het Franse en het internationale cli\u00ebnteel<\/a> kunnen aanspreken.\u201d\u00a0<\/p>\n

\u00a0<\/p>\n

Mer du Nord werd in 1988 opgericht en werd in 2014 geherstructureerd, nadat het al drie jaar verlieslatend was. Aan het einde van dat jaar werd het ook overgenomen door het Franse bedrijf Bourgeoises, dat acht van de twaalf\u00a0filialen behield\u00a0en daarbij ongeveer een derde van de personeelsleden. Ook het Belgische JBC deed toen een overnamebod, maar verloor uiteindelijk de strijd.<\/p>\n

\u00a0<\/p>\n

Twee jaar later is het tijd voor een nieuw imago, waarbij er werd\u00a0gekozen voor de naam MdN\u00a0en een nieuwe directiestructuur. Binnen die directie bevindt zich dus ook Dominique Nebbout Chekly, de vroegere directrice van het Franse label Berenice, die instaat voor de dagelijkse leiding, ontwerpen en retail.\u00a0\u201cWe waren al lang ge\u00efnteresseerd in het merk en hadden nu dus de kans om het een nieuwe start te geven. Het was een kwestie van het merk terug te lanceren na een periode van onrust en het in ere te herstellen\u201d, zegt Nebbout Chekly aan Fashion United.<\/p>\n

\u00a0<\/p>\n

In mei werd in Brugge al een eerste nieuwe boetiek geopend, volgens het nieuwe concept. \u201cHet is nog te vroeg om al resultaten te kunnen evalueren omdat we pas herbegonnen zijn, maar ziet er toch al veelbelovend uit\u201d, klinkt het.<\/p>\n

\u00a0<\/p>\n

Volgend jaar moet er in Antwerpen een nieuwe flagshipstore openen en deze zomer werd er ook al een webshop geopend, waar MdN vooral een community wil uitbouwen om zo meer klanten aan zich te binden.<\/p>\n","protected":false},"excerpt":{"rendered":"

Het Belgische modemerk MdN, dat voorheen bekend stond als Mer du Nord, heeft vandaag in Parijs een nieuwe vestiging geopend. De nieuwe winkel, in de hippe wijk Le Marais, maakt deel uit van een imagowijziging. \u201cIn ere herstellen\u201d \u201cParijs is een belangrijke etalage en platform\u201d, legt directrice Dominique Nebbout Chekly uit. \u201cWe zitten in Le […]<\/p>\n","protected":false},"author":1,"featured_media":21205,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-21207","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"\nMdN opent nieuwe winkel in Parijs - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Het Belgische modemerk MdN, dat voorheen bekend stond als Mer du Nord, heeft vandaag in Parijs een nieuwe vestiging geopend, in de hippe wijk Le Marais. 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