{"id":21406,"date":"2017-09-12T07:54:53","date_gmt":"2017-09-12T07:54:53","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/godiva-wants-conquer-world-through-supermarkets\/"},"modified":"2017-09-12T07:54:53","modified_gmt":"2017-09-12T07:54:53","slug":"godiva-wants-conquer-world-through-supermarkets","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/godiva-wants-conquer-world-through-supermarkets\/","title":{"rendered":"Godiva wil de wereld veroveren met hulp van supermarkten"},"content":{"rendered":"

Het Belgische pralinemerk Godiva <\/strong>gaat zijn chocolade binnenkort in supermarkten verkopen. Het heeft daarvoor een overeenkomst getekend met ketens als Albert Heijn en Sainsbury\u2019s. Voorheen verkocht het vrijwel enkel via eigen winkels.<\/p>\n

<\/p>\n

Streefdoel: omzet van twee miljard dollar<\/h2>\n

De nieuwe lijn Godiva Masterpieces zal binnenkort in de supermarkt te vinden\u00a0zijn: naast Sainsbury\u2019s in het Verenigd Koninkrijk en Albert Heijn in Belgi\u00eb en Nederland\u00a0heeft de chocolademaker ook overeenkomsten met supermarkten in Canada, China, Saoedi-Arabi\u00eb, Turkije, de Verenigde Staten en Zweden.<\/p>\n

\u00a0<\/p>\n

Godiva heeft momenteel al 800 eigen winkels te vinden in meer dan honderd landen. Daarnaast worden de pralines ook verkocht in grote warenhuizen, speciaalzaken, online en op luchthavens. Dankzij de samenwerking met Sainsbury\u2019s komen er in het Verenigd Koninkrijk in \u00e9\u00e9n klap 500 extra verkooppunten<\/a>\u00a0bij. Voorheen was de chocolade er enkel te vinden in de twaalf eigen winkels en een aantal warenhuizen.<\/p>\n

\u00a0<\/p>\n

Het\u00a0merk boort de markt van de supermarkten aan om snel te kunnen doorgroeien: tegen 2022 wil het immers een omzet halen van twee miljard dollar (1,7 miljard euro). De huidige omzet is niet bekend, maar het zou over meer dan een verdubbeling gaan.<\/p>\n

\u00a0<\/p>\n

Godiva maakt deel uit van Pladis, de snoepafdeling van de Turkse Yildiz Holding. Dat liet eerder al verstaan grote plannen te hebben met Godiva<\/a>. Daarbij werd niet enkel het assortiment fel uitgebreid, maar werden ook nieuwe markten in Azi\u00eb en het Midden-Oosten aangeboord.<\/p>\n","protected":false},"excerpt":{"rendered":"

Het Belgische pralinemerk Godiva gaat zijn chocolade binnenkort in supermarkten verkopen. Het heeft daarvoor een overeenkomst getekend met ketens als Albert Heijn en Sainsbury\u2019s. Voorheen verkocht het vrijwel enkel via eigen winkels. Streefdoel: omzet van twee miljard dollar De nieuwe lijn Godiva Masterpieces zal binnenkort in de supermarkt te vinden\u00a0zijn: naast Sainsbury\u2019s in het Verenigd […]<\/p>\n","protected":false},"author":1,"featured_media":21404,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-21406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\nGodiva wil de wereld veroveren met hulp van supermarkten - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Het Belgische pralinemerk Godiva gaat zijn chocolade binnenkort in supermarkten verkopen. Het heeft daarvoor een overeenkomst getekend met ketens als Albert Heijn en Sainsbury’s. 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