{"id":21620,"date":"2017-09-21T08:35:27","date_gmt":"2017-09-21T08:35:27","guid":{"rendered":"https:\/\/www.retaildetail.be\/algemeen\/telenet-en-sbs-brengen-tv-reclame-op-maat\/"},"modified":"2017-09-21T08:35:27","modified_gmt":"2017-09-21T08:35:27","slug":"telenet-en-sbs-brengen-tv-reclame-op-maat","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/telenet-en-sbs-brengen-tv-reclame-op-maat\/","title":{"rendered":"Telenet en SBS brengen \u2018tv-reclame op maat\u2019"},"content":{"rendered":"<p>Operator Telenet en tv-bedrijf SBS Belgium hebben hun testfase rond \u2018gepersonaliseerde tv-reclame\u2019 afgerond en gaan het systeem nu uitrollen. Het gaat om een heuse primeur in Europa.<\/p>\n<p><!--break--><\/p>\n<h2>Uniek in Europa<\/h2>\n<p>Tijdens de reclameblokken enkel advertenties te zien krijgen voor producten die de consument koopt, dat is in een notendop waar \u2018smart ads\u2019 voor staan. De voorbije maanden kregen al zo\u2019n 1,3 miljoen Telenet-klanten die naar een SBS-zender keken (<strong>Vier, Vijf en Zes<\/strong>) \u2018spotjes op maat\u2019 te zien. Na een succesvolle testfase wordt <a href=\"http:\/\/www.nieuwsblad.be\/cnt\/dmf20170920_03084861\" target=\"_blank\" rel=\"noopener\">het systeem nu uitgerold<\/a>.<\/p>\n<p>\u00a0<\/p>\n<p>Hoe de zender\/adverteerders weten wat de kijker zoal koopt? Op basis van diens kijk- en surfgedrag en tal van andere gegevens die adverteerders toelaten om meer gerichte en relevante boodschappen te sturen. SBS werkt daarvoor samen met dataleverancier Bisnode<span lang=\"NL-BE\" xml:lang=\"NL-BE\">.<\/span><\/p>\n<p>\u00a0<\/p>\n<p>Om de kans dat de spot effectief bekeken wordt te vergroten, is niets aan het toeval overgelaten: \u201cAls zo&#8217;n spotje doorgespoeld wordt, herprogrammeren we het gewoon en krijg je het tijdens het volgende reclameblok te zien\u201d, zegt accountmanager Katrien Van den Bussche van SBS Belgium in Het Nieuwsblad.<\/p>\n<p>\u00a0<\/p>\n<p>Ook concurrent Proximus test momenteel gepersonaliseerde reclameblokken. Net als Medialaan, het moederbedrijf van VTM. Maar de aanpak van SBS en Telenet is uniek in Europa: \u201cHet is de eerste keer dat tv-zenders tijdens het live kijken geadresseerde reclame aanbieden. Voorlopig gaat het om een klein aantal reclameblokken met telkens \u00e9\u00e9n gepersonaliseerd item. Maar het aantal blokken zal in de toekomst gestaag toenemen\u201d, zegt Kristof Demasure, woordvoerder van SBS.<\/p>\n<p>\u00a0<\/p>\n<h2>Op maat van regionale adverteerders<\/h2>\n<p>De smart ads, beschikbaar vanaf 20.000 euro, richten zich vooral tot regionale adverteerders in een straal van dertig kilometer rond hun vestiging en worden aangepast aan het profiel van de kijker.<\/p>\n<p>\u00a0<\/p>\n<p>RetailDetail-oprichter Jorg Snoeck spreekt van een \u201cnoodzakelijke evolutie\u201d: \u201cDe vier grootste wereldspelers \u2011 Alibaba, Google, Amazon en Facebook \u2011 monitoren je voortdurend, onder meer via je smartphone. Wel, aan die spelers spenderen we binnenkort 40% van ons budget. Als onze lokale zaken die strijd willen aangaan om het geld in eigen land te houden, moeten ze die tactiek ook hanteren.\u201d<\/p>\n<p>\u00a0<\/p>\n<p>En de privacy? Nieuwe Telenet-klanten moeten expliciet hun toestemming geven, bestaande klanten wordt duidelijk gewezen op de voorwaarden. Dat is de Privacycommissie met Telenet overeengekomen. \u201cAl hebben de klanten zelf ook de verantwoordelijk om alle richtlijnen goed te lezen\u201d, klinkt het bij beide partijen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Operator Telenet en tv-bedrijf SBS Belgium hebben hun testfase rond \u2018gepersonaliseerde tv-reclame\u2019 afgerond en gaan het systeem nu uitrollen. Het gaat om een heuse primeur in Europa. Uniek in Europa Tijdens de reclameblokken enkel advertenties te zien krijgen voor producten die de consument koopt, dat is in een notendop waar \u2018smart ads\u2019 voor staan. De [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21618,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-21620","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Telenet en SBS brengen \u2018tv-reclame op maat\u2019 - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Operator Telenet en tv-bedrijf SBS Belgium hebben hun testfase rond \u2018gepersonaliseerde tv-reclame\u2019 afgerond en gaan het systeem nu uitrollen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/telenet-en-sbs-brengen-tv-reclame-op-maat\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Telenet en SBS brengen \u2018tv-reclame op maat\u2019 - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Operator Telenet en tv-bedrijf SBS Belgium hebben hun testfase rond \u2018gepersonaliseerde tv-reclame\u2019 afgerond en gaan het systeem nu uitrollen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/telenet-en-sbs-brengen-tv-reclame-op-maat\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-21T08:35:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/TVkijken-shutterstock_630849437.jpg?fit=1000%2C667&quality=100&strip=all&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"dev@grandiz.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"dev@grandiz.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/algemeen\\\/telenet-en-sbs-brengen-tv-reclame-op-maat\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/algemeen\\\/telenet-en-sbs-brengen-tv-reclame-op-maat\\\/\"},\"author\":{\"name\":\"dev@grandiz.com\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/ba2d383452a753a3a1ce8cdb349b5fc9\"},\"headline\":\"Telenet en SBS brengen \u2018tv-reclame op maat\u2019\",\"datePublished\":\"2017-09-21T08:35:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/algemeen\\\/telenet-en-sbs-brengen-tv-reclame-op-maat\\\/\"},\"wordCount\":386,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/algemeen\\\/telenet-en-sbs-brengen-tv-reclame-op-maat\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/TVkijken-shutterstock_630849437.jpg\",\"articleSection\":[\"Algemeen\"],\"inLanguage\":\"nl-NL\",\"copyrightYear\":\"2017\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/algemeen\\\/telenet-en-sbs-brengen-tv-reclame-op-maat\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/algemeen\\\/telenet-en-sbs-brengen-tv-reclame-op-maat\\\/\",\"name\":\"Telenet en SBS brengen \u2018tv-reclame op maat\u2019 - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/algemeen\\\/telenet-en-sbs-brengen-tv-reclame-op-maat\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/algemeen\\\/telenet-en-sbs-brengen-tv-reclame-op-maat\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/TVkijken-shutterstock_630849437.jpg\",\"datePublished\":\"2017-09-21T08:35:27+00:00\",\"description\":\"Operator Telenet en tv-bedrijf SBS Belgium hebben hun testfase rond \u2018gepersonaliseerde tv-reclame\u2019 afgerond en gaan het systeem nu uitrollen.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/algemeen\\\/telenet-en-sbs-brengen-tv-reclame-op-maat\\\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/algemeen\\\/telenet-en-sbs-brengen-tv-reclame-op-maat\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/algemeen\\\/telenet-en-sbs-brengen-tv-reclame-op-maat\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/TVkijken-shutterstock_630849437.jpg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/TVkijken-shutterstock_630849437.jpg\",\"width\":1000,\"height\":667},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/algemeen\\\/telenet-en-sbs-brengen-tv-reclame-op-maat\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Telenet en SBS brengen \u2018tv-reclame op maat\u2019\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"name\":\"RetailDetail BE\",\"description\":\"News\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\",\"name\":\"RetailDetail BE\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"width\":131,\"height\":70,\"caption\":\"RetailDetail BE\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/ba2d383452a753a3a1ce8cdb349b5fc9\",\"name\":\"dev@grandiz.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g\",\"caption\":\"dev@grandiz.com\"},\"sameAs\":[\"http:\\\/\\\/preprod.retaildetail.be\"],\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/author\\\/devgrandiz-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Telenet en SBS brengen \u2018tv-reclame op maat\u2019 - RetailDetail BE","description":"Operator Telenet en tv-bedrijf SBS Belgium hebben hun testfase rond \u2018gepersonaliseerde tv-reclame\u2019 afgerond en gaan het systeem nu uitrollen.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/telenet-en-sbs-brengen-tv-reclame-op-maat\/","og_locale":"nl_NL","og_type":"article","og_title":"Telenet en SBS brengen \u2018tv-reclame op maat\u2019 - RetailDetail BE","og_description":"Operator Telenet en tv-bedrijf SBS Belgium hebben hun testfase rond \u2018gepersonaliseerde tv-reclame\u2019 afgerond en gaan het systeem nu uitrollen.","og_url":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/telenet-en-sbs-brengen-tv-reclame-op-maat\/","og_site_name":"RetailDetail BE","article_published_time":"2017-09-21T08:35:27+00:00","og_image":[{"width":1000,"height":667,"url":"https:\/\/i0.wp.com\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/TVkijken-shutterstock_630849437.jpg?fit=1000%2C667&quality=100&strip=all&ssl=1","type":"image\/jpeg"}],"author":"dev@grandiz.com","twitter_card":"summary_large_image","twitter_misc":{"Geschreven door":"dev@grandiz.com","Geschatte leestijd":"2 minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/telenet-en-sbs-brengen-tv-reclame-op-maat\/#article","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/telenet-en-sbs-brengen-tv-reclame-op-maat\/"},"author":{"name":"dev@grandiz.com","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/ba2d383452a753a3a1ce8cdb349b5fc9"},"headline":"Telenet en SBS brengen \u2018tv-reclame op maat\u2019","datePublished":"2017-09-21T08:35:27+00:00","mainEntityOfPage":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/telenet-en-sbs-brengen-tv-reclame-op-maat\/"},"wordCount":386,"publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/telenet-en-sbs-brengen-tv-reclame-op-maat\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/TVkijken-shutterstock_630849437.jpg","articleSection":["Algemeen"],"inLanguage":"nl-NL","copyrightYear":"2017","copyrightHolder":{"@id":"https:\/\/www.retaildetail.be\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/telenet-en-sbs-brengen-tv-reclame-op-maat\/","url":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/telenet-en-sbs-brengen-tv-reclame-op-maat\/","name":"Telenet en SBS brengen \u2018tv-reclame op maat\u2019 - RetailDetail BE","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/telenet-en-sbs-brengen-tv-reclame-op-maat\/#primaryimage"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/telenet-en-sbs-brengen-tv-reclame-op-maat\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/TVkijken-shutterstock_630849437.jpg","datePublished":"2017-09-21T08:35:27+00:00","description":"Operator Telenet en tv-bedrijf SBS Belgium hebben hun testfase rond \u2018gepersonaliseerde tv-reclame\u2019 afgerond en gaan het systeem nu uitrollen.","breadcrumb":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/telenet-en-sbs-brengen-tv-reclame-op-maat\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/telenet-en-sbs-brengen-tv-reclame-op-maat\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/telenet-en-sbs-brengen-tv-reclame-op-maat\/#primaryimage","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/TVkijken-shutterstock_630849437.jpg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/TVkijken-shutterstock_630849437.jpg","width":1000,"height":667},{"@type":"BreadcrumbList","@id":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/telenet-en-sbs-brengen-tv-reclame-op-maat\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retaildetail.be\/nl\/"},{"@type":"ListItem","position":2,"name":"Telenet en SBS brengen \u2018tv-reclame op maat\u2019"}]},{"@type":"WebSite","@id":"https:\/\/www.retaildetail.be\/nl\/#website","url":"https:\/\/www.retaildetail.be\/nl\/","name":"RetailDetail BE","description":"News","publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/www.retaildetail.be\/nl\/#organization","name":"RetailDetail BE","url":"https:\/\/www.retaildetail.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","width":131,"height":70,"caption":"RetailDetail BE"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/ba2d383452a753a3a1ce8cdb349b5fc9","name":"dev@grandiz.com","image":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/secure.gravatar.com\/avatar\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g","caption":"dev@grandiz.com"},"sameAs":["http:\/\/preprod.retaildetail.be"],"url":"https:\/\/www.retaildetail.be\/nl\/author\/devgrandiz-com\/"}]}},"jetpack_featured_media_url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/TVkijken-shutterstock_630849437.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts\/21620","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/comments?post=21620"}],"version-history":[{"count":0,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts\/21620\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/media\/21618"}],"wp:attachment":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/media?parent=21620"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/categories?post=21620"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/tags?post=21620"},{"taxonomy":"people","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/people?post=21620"},{"taxonomy":"extra","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/extra?post=21620"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/company?post=21620"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/topic?post=21620"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/region?post=21620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}