{"id":21697,"date":"2017-09-26T07:53:44","date_gmt":"2017-09-26T07:53:44","guid":{"rendered":"https:\/\/www.retaildetail.be\/algemeen\/growth-marketing-gewoon-slimme-marketing\/"},"modified":"2017-09-26T07:53:44","modified_gmt":"2017-09-26T07:53:44","slug":"growth-marketing-gewoon-slimme-marketing","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/growth-marketing-gewoon-slimme-marketing\/","title":{"rendered":"\u201cGrowth marketing is gewoon slimme marketing\u201d"},"content":{"rendered":"<p>(<em>publireportage<\/em>) Recycleert uw bedrijf ook het marketingplan van vorig jaar? Dan wordt het tijd om kennis te maken met \u2018growth marketing\u2019, op basis van data en slimme technologie, zegt Tom De Moor van Trigger.<\/p>\n<p><!--break--><\/p>\n<h2>Snelle experimenten<\/h2>\n<p><strong>Wat is growth marketing voor jou?<\/strong><\/p>\n<p>\u201cGrowth marketing is een slimme manier om aan marketing te doen. Vaak zie ik bij bedrijven het marketingplan van vorig jaar terugkomen, gerecycleerd met de datum van dit jaar. Dit is niet reactief, en de meeste kanalen zijn gesatureerd. Meestal wordt er om het luidste geroepen, en in het wilde weg geschoten met budgetten. Dit willen we slimmer aanpakken. Als growth marketers, kennen we de nieuwste kanalen, en zijn we een combinatie van een technisch profiel met dat van een marketeer. We zetten korte en snelle experimenten op om te kijken welke nieuwe acties goed presteren, en die gaan we dan schalen. Al onze beslissingen worden ondersteund door data, dus kunnen we correct een product in de markt lanceren of heel gericht de juiste mensen bereiken.\u201d<\/p>\n<p>\u00a0<\/p>\n<p><strong>Aan welke growth marketingprojecten werk je nu?<\/strong><\/p>\n<p>\u201cDat zijn best wel wat verschillende projecten. We werken telkens in sprints van twee weken, waarop we zoveel mogelijk acties kwalitatief uittesten. Nu zetten we een mobiele food applicatie in de markt en valideren we de marktvraag voor corporate startups. Daarin focussen we op <em>experiment design<\/em>. Dit is het testen van assumpties door te leren wat werkt en wat niet werkt. Dankzij het constant valideren bij klanten of prospecten, kunnen we snel de projecten cancelen die niet goed werken, en enkel projecten lanceren die het leven van klanten beter maakt. Ook organiseert Trigger donderdag 28 september de <a href=\"http:\/\/www.growthhackingconference.be\/\" target=\"_blank\" rel=\"noopener\">Growth Hacking Conference<\/a>. Ons team zal hier aanwezig zijn en workshops geven omtrent de laatste nieuwe marketingtrends, samen met geweldige externe sprekers.\u201d<\/p>\n<p>\u00a0<\/p>\n<h2>Consument aan het stuur<\/h2>\n<p><strong>Dus, je organiseert mee de Growth Hacking Conference. Welke topics halen jullie aan?<\/strong><\/p>\n<p>\u201cHet Trigger team zal een introductie geven van growth marketing in de vorm van een workshop. Onze oprichter Yannick Khayati spreekt specifiek over waarom uw bedrijf een \u2018head of growth\u2019 nodig heeft. We hebben 12 gastsprekers die ook hun expertise omtrent growth marketing en hun perspectieven over de toekomst van marketing zullen delen.\u201d<\/p>\n<p>\u00a0<\/p>\n<p><strong>Hoe ziet voor jou dan de toekomst van marketing eruit?<\/strong><\/p>\n<p>\u201cDagelijks worden er veel nieuwe platformen en kanalen gelanceerd, van de nieuwe Facebook tot tools die niet-techneuten toch verder kunnen helpen in hun marketingacties. Zo denk ik aan <em>data scraping<\/em> of het bouwen van een soort Twitter in \u00e9\u00e9n dag, met een <em>drag &amp; drop<\/em> websitebuilder. We weten allemaal dat technologie belangrijker wordt, maar het verschil zal liggen in het juist aanbieden van deze technologie aan de juiste mensen. Daarom denk ik dat growth marketing een grote rol zal spelen. Heel interactief feedback vergaren bij de klant, om te kijken wat werkt en wat niet werkt. De consument zit achter het stuur, dus moeten we heel gericht en juist kunnen te werk gaan bij het verspreiden van een boodschap.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>(publireportage) Recycleert uw bedrijf ook het marketingplan van vorig jaar? Dan wordt het tijd om kennis te maken met \u2018growth marketing\u2019, op basis van data en slimme technologie, zegt Tom De Moor van Trigger. Snelle experimenten Wat is growth marketing voor jou? \u201cGrowth marketing is een slimme manier om aan marketing te doen. Vaak zie [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21695,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-21697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201cGrowth marketing is gewoon slimme marketing\u201d - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"(publireportage) Recycleert uw bedrijf ook het marketingplan van vorig jaar? 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