{"id":21718,"date":"2017-09-26T12:07:58","date_gmt":"2017-09-26T12:07:58","guid":{"rendered":"https:\/\/www.retaildetail.be\/wonen\/alibaba-cree-une-enseigne-style-ikea\/"},"modified":"2017-09-26T12:07:58","modified_gmt":"2017-09-26T12:07:58","slug":"alibaba-cree-une-enseigne-style-ikea","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/alibaba-cree-une-enseigne-style-ikea\/","title":{"rendered":"Alibaba zet Ikea-achtige keten op"},"content":{"rendered":"<p>De Chinese online retailgroep <strong>Alibaba<\/strong> heeft in Hangzhou zijn eerste fysieke Ikea-achtige Home Times-woonwarenhuis geopend. Voor het einde van het jaar komen er vier bij, volgend jaar staan er nog vijftien op de planning.<\/p>\n<p><!--break--><\/p>\n<h2>Beperkt aantal retourzendingen<\/h2>\n<p>Ook in China willen veel consumenten interieurspullen en keukenuitrusting even kunnen aanraken en grondig bekijken vooraleer ze overgaan tot een aankoop. Daarom plaatste Alibaba meer dan 20.000 van zijn best verkopende online interieurartikelen in een fysieke winkel. Daar kregen ze alle een barcode: wie de code inscant, kan de producten in het Alibaba-filiaal Tmall.com online aankopen zodat hij zich niet hoeft te bekommeren om het transport. Maar wie ze meteen wil meenemen, kan dat ook.<\/p>\n<p>\u00a0<\/p>\n<p>Toch kan Alibaba de nodige oppervlakte in zijn Home Times-winkels beperken. Van producten die in meerdere kleuren en varianten beschikbaar zijn, wordt slechts een of een een beperkt aantal getoond. De andere kunnen worden bekeken via aanraakschermen.\u00a0De fysieke winkels bieden Alibaba ook de mogelijkheid om het aantal retourzendingen te verlagen. Volgens China Money Network koopt 21% van de Chinezen zijn meubels online.<\/p>\n<p>\u00a0<\/p>\n<p>Met Home Times is Alibaba overigens niet aan zijn proefstuk toe. In december vorig jaar lanceerde het in Hangzhou al de offline keten House Selection met designinterieur.\u00a0De Chinese interieurmarkt wordt op omgerekend 110 miljard euro geraamd.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De Chinese online retailgroep Alibaba heeft in Hangzhou zijn eerste fysieke Ikea-achtige Home Times-woonwarenhuis geopend. Voor het einde van het jaar komen er vier bij, volgend jaar staan er nog vijftien op de planning. Beperkt aantal retourzendingen Ook in China willen veel consumenten interieurspullen en keukenuitrusting even kunnen aanraken en grondig bekijken vooraleer ze overgaan [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21716,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-21718","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wonen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Alibaba zet Ikea-achtige keten op - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Alibaba is gestart met een fysiek woonwarenhuis. 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