{"id":21933,"date":"2017-10-05T08:07:39","date_gmt":"2017-10-05T08:07:39","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/amazon-acquired-3d-body-scan-startup\/"},"modified":"2017-10-05T08:07:39","modified_gmt":"2017-10-05T08:07:39","slug":"amazon-acquired-3d-body-scan-startup","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/amazon-acquired-3d-body-scan-startup\/","title":{"rendered":"Amazon neemt startup rond 3D-lichaamsmodellen over"},"content":{"rendered":"<p><strong>Amazon <\/strong>heeft de startup <strong>Body Labs<\/strong> overgenomen voor een bedrag tussen 50 en 70 miljoen dollar (tussen 42\u00a0en 60 miljoen euro). Body Labs is gespecialiseerd in het cre\u00ebren van 3D-lichaamsmodellen.<\/p>\n<p><!--break--><\/p>\n<h2>Minder retouren<\/h2>\n<p>De modellen van Body Labs kunnen op verschillende manieren worden ingezet: zo kunnen ze gebruikt worden in games, maar bieden ze ook de\u00a0<a href=\"https:\/\/techcrunch.com\/2017\/10\/03\/amazon-has-acquired-3d-body-model-startup-body-labs-for-50m-70m\/\" target=\"_blank\" rel=\"noopener\">mogelijkheid om virtueel kleding te passen<\/a>. Het is waarschijnlijk vanwege die laatste optie, dat Amazon het bedrijf heeft overgenomen.<\/p>\n<p>\u00a0<\/p>\n<p>Body Labs cre\u00ebert de modellen immers op basis van camerabeelden, wat in de toekomst klanten van Amazon misschien de mogelijkheid geeft om een model van zichzelf te maken, zodat ze eenvoudiger kleding online kunnen passen alvorens over te gaan tot een aankoop. Aangezien retourzendingen in de online modewereld een grote kost zijn, is het belangrijk voor webshops dat klanten hun kleding zo goed mogelijk op voorhand kunnen bekijken. Zo sturen ze ook minder terug.<\/p>\n<p>\u00a0<\/p>\n<p>Voor Amazon betekent de aankoop van Body Labs de zoveelste investering in zijn modeafdeling. Eerder kwam het al op de proppen met een aantal eigen merken en opende het ook fotostudio\u2019s in New York, Londen en Delhi. In de lente van 2018 komt er ook in Tokio nog zo\u2019n studio. In die studio zal Amazon ook met video werken, om kleding zo nog beter te kunnen tonen aan de klant.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon heeft de startup Body Labs overgenomen voor een bedrag tussen 50 en 70 miljoen dollar (tussen 42\u00a0en 60 miljoen euro). Body Labs is gespecialiseerd in het cre\u00ebren van 3D-lichaamsmodellen. Minder retouren De modellen van Body Labs kunnen op verschillende manieren worden ingezet: zo kunnen ze gebruikt worden in games, maar bieden ze ook de\u00a0mogelijkheid [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21931,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-21933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Amazon neemt startup rond 3D-lichaamsmodellen over - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Amazon heeft de startup Body Labs overgenomen voor een bedrag tussen 50 en 70 miljoen dollar (tussen 42,5 en 59,5 miljoen euro). Body Labs is gespecialiseerd in het vervaardigen van 3D-lichaamsmodellen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/amazon-acquired-3d-body-scan-startup\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon neemt startup rond 3D-lichaamsmodellen over - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Amazon heeft de startup Body Labs overgenomen voor een bedrag tussen 50 en 70 miljoen dollar (tussen 42,5 en 59,5 miljoen euro). 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