{"id":22196,"date":"2017-10-18T07:56:51","date_gmt":"2017-10-18T07:56:51","guid":{"rendered":"https:\/\/www.retaildetail.be\/algemeen\/nederlandse-brillenverkoper-eyelove-nu-ook-belgie\/"},"modified":"2017-10-18T07:56:51","modified_gmt":"2017-10-18T07:56:51","slug":"nederlandse-brillenverkoper-eyelove-nu-ook-belgie","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/nederlandse-brillenverkoper-eyelove-nu-ook-belgie\/","title":{"rendered":"Nederlandse brillenverkoper Eyelove nu ook in Belgi\u00eb"},"content":{"rendered":"<p>Het Nederlandse <strong>Eyelove<\/strong>, een prijzenbreker op de brillenmarkt, opent vandaag zijn eerste twee winkels in Belgi\u00eb. Daarnaast worden er ook al gesprekken gevoerd om snel nog meer vestigingen te openen.<\/p>\n<p><!--break--><\/p>\n<h2>Shop-in-shop<\/h2>\n<p>De eerste twee shop-in-shops\u00a0(want Eyelove werkt niet met zelfstandige filialen) zijn te vinden in Zorgpunt-apotheken in Zaventem en Bertem (beide op de as Brussel-Leuven). Op korte termijn wil de keten\u00a0groeien naar minstens honderd winkels in heel Belgi\u00eb.<\/p>\n<p>\u00a0<\/p>\n<p>Eyelove werd in 2010 opgericht en zegt al sinds de start ook heel wat Belgische consumenten te trekken. \u201cAl jarenlang lokken traditionele optiekbedrijven in Nederland en Belgi\u00eb klanten met ogenschijnlijk lage prijzen. Maar eenmaal in de winkel blijken er echter nog extra kosten bij te komen voor ontspiegeling of een kraswerende laag. Wij onderscheiden ons door alleen vaste all-in prijzen te rekenen,\u201d aldus directeur Paul Berkelmans.<\/p>\n<p>\u00a0<\/p>\n<p>De keten, met In Nederland al 150 verkooppunten, heeft van lage prijzen zijn handelsmerk gemaakt. Die kan het bedrijf hanteren\u00a0omdat het enkel met shop-in-shops werkt en dus nauwelijks iets moet uitgeven aan\u00a0winkelpanden. Op de thuismarkt heeft het sinds de oprichting een marktaandeel van ongeveer 7% weten te veroveren.<\/p>\n<p>\u00a0<\/p>\n<p>Voor Belgi\u00eb zijn er alvast hoge verwachtingen, omdat daar de prijzen nog een stuk hoger liggen. Grote ketens hebben in Belgi\u00eb immers slechts 25%\u00a0van de markt in handen. In Nederland is dat 53%, waardoor er sterker geconcurreerd wordt op prijs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Het Nederlandse Eyelove, een prijzenbreker op de brillenmarkt, opent vandaag zijn eerste twee winkels in Belgi\u00eb. Daarnaast worden er ook al gesprekken gevoerd om snel nog meer vestigingen te openen. Shop-in-shop De eerste twee shop-in-shops\u00a0(want Eyelove werkt niet met zelfstandige filialen) zijn te vinden in Zorgpunt-apotheken in Zaventem en Bertem (beide op de as Brussel-Leuven). [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22194,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-22196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nederlandse brillenverkoper Eyelove nu ook in Belgi\u00eb - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Het Nederlandse Eyelove, een prijzenbreker op de brillenmarkt, opent vandaag zijn eerste twee winkels in Belgi&euml;. 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