{"id":22343,"date":"2017-10-25T09:11:44","date_gmt":"2017-10-25T09:11:44","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/bad-weather-impacts-heinekens-european-performance\/"},"modified":"2017-10-25T09:11:44","modified_gmt":"2017-10-25T09:11:44","slug":"bad-weather-impacts-heinekens-european-performance","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/bad-weather-impacts-heinekens-european-performance\/","title":{"rendered":"Slecht weer drukt Europese resultaten Heineken"},"content":{"rendered":"

Brouwerijgroep\u00a0Heineken <\/strong>heeft in Europa de gevolgen gevoeld van de kwakkelzomer, waardoor vooral in Nederland en Frankrijk de verkoop teleurstellend was. In andere regio\u2019s waren de resultaten wel beter.<\/p>\n

<\/p>\n

Stabiele winst<\/h2>\n

In Europa daalde het verkochte volume dan ook met 2,8%: in Frankrijk en Nederland was dat te wijten aan een sterke vergelijkingsbasis en een slechte zomer. In Polen was er ook een terugval, nadat investeringen in marketing er werden teruggeschroefd. Itali\u00eb ging dan weer tegen de trend in, want daar steeg de verkoop dankzij de lancering van enkele nieuwe producten.\u00a0Op alle andere markten was er wel groei: in de regio Afrika, Midden-Oosten en Oost-Europa steeg het volume met 8,8%, terwijl dat op de Amerikaanse continenten 2,9% was. In Azi\u00eb werd er zelfs 12,2% meer bier verkocht.<\/p>\n

\u00a0<\/p>\n

Over de eerste drie kwartalen heen haalde Heineken een nettowinst van 1,486 miljard euro<\/a>. Een jaar eerder was dat slechts 1,239 miljard euro, maar toen schreef Heineken wel 233 miljoen euro af op zijn activiteiten in Congo. Zonder die afschrijving bleef de nettowinst dus vrijwel stabiel.<\/p>\n

\u00a0<\/p>\n

Inruilactie<\/h2>\n

Ondertussen lijkt een actie waarbij Heineken gratis biertjes uitdeelt niet echt een groot succes<\/a> te worden. Klanten die in de supermarkt Heineken kopen, krijgen momenteel codes die ze in horecazaken kunnen omruilen tegen een biertje. Steeds meer uitbaters laten de actie echter voor wat ze is, omdat ze het allemaal te omslachtig vinden en ze er te weinig voor terugkrijgen.<\/p>\n

\u00a0<\/p>\n

Volgens Heineken zijn er nog steeds meer dan 2.000 zaken aangesloten bij de actie en is het normaal dat er in het eerste jaar afvallers zijn. Het geeft echter geen cijfers over het aantal afhakers en het aantal gratis biertjes.<\/p>\n","protected":false},"excerpt":{"rendered":"

Brouwerijgroep\u00a0Heineken heeft in Europa de gevolgen gevoeld van de kwakkelzomer, waardoor vooral in Nederland en Frankrijk de verkoop teleurstellend was. In andere regio\u2019s waren de resultaten wel beter. Stabiele winst In Europa daalde het verkochte volume dan ook met 2,8%: in Frankrijk en Nederland was dat te wijten aan een sterke vergelijkingsbasis en een slechte […]<\/p>\n","protected":false},"author":1,"featured_media":22341,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-22343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\nSlecht weer drukt Europese resultaten Heineken - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Bierbrouwer Heineken heeft in Europa de gevolgen gevoeld van de kwakkelzomer, waardoor vooral in Nederland en Frankrijk de verkoop teleurstellend was. 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