{"id":22431,"date":"2017-10-30T14:36:13","date_gmt":"2017-10-30T14:36:13","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/hugo-boss-goes-digital-showroom\/"},"modified":"2017-10-30T14:36:13","modified_gmt":"2017-10-30T14:36:13","slug":"hugo-boss-goes-digital-showroom","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/hugo-boss-goes-digital-showroom\/","title":{"rendered":"Hugo Boss trekt kaart van digitale showroom"},"content":{"rendered":"<p>Het Duitse <strong>Hugo Boss <\/strong>gaat in de toekomst zijn collecties enkel nog maar met de hulp van een digitale showroom tonen aan inkopers. De eerste van die showrooms opende zopas zijn deuren in een pop-up Berlijn.<\/p>\n<p><!--break--><\/p>\n<h2>Flexibiliteit<\/h2>\n<p>Momenteel krijgen inkopers nog fysieke stalen te zien van de nieuwste collecties, waarna ze kunnen kiezen wat en hoeveel ze willen inkopen. In de nabije toekomst moet dat<a href=\"https:\/\/fashionunited.be\/nieuws\/retail\/hugo-boss-stapt-over-op-digitale-showroom\/2017103017013\" target=\"_blank\" rel=\"noopener\"> allemaal digitaal gebeuren<\/a>. Vanaf volgend jaar moet de digitale showroom in alle landen te vinden zijn. Zo wil Hugo Boss vooral flexibeler worden naar zijn klanten toe.<\/p>\n<p>\u00a0<\/p>\n<p>In de pop-upwinkel in Berlijn was op een groot scherm de volledige collectie van Hugo Boss te zien, met verschillende kleur- en combinatiemogelijkheden. Bestellingen konden via het scherm onmiddellijk geplaatst worden.<\/p>\n<p>\u00a0<\/p>\n<p>Hugo Boss is niet het eerste modebedrijf dat met dit idee op de proppen komt. Zo stapten Zalando en Bestseller een tijdje terug in Fashiontrade.com. Dat is een virtuele showroom waar inkopers de<a href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/zalando-en-besteller-stappen-joint-venture-fashiontradecom\" target=\"_blank\" rel=\"noopener\"> collecties van Bestseller<\/a> kunnen aankopen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Het Duitse Hugo Boss gaat in de toekomst zijn collecties enkel nog maar met de hulp van een digitale showroom tonen aan inkopers. De eerste van die showrooms opende zopas zijn deuren in een pop-up Berlijn. Flexibiliteit Momenteel krijgen inkopers nog fysieke stalen te zien van de nieuwste collecties, waarna ze kunnen kiezen wat en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22429,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-22431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hugo Boss trekt kaart van digitale showroom - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/hugo-boss-goes-digital-showroom\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hugo Boss trekt kaart van digitale showroom - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Het Duitse Hugo Boss gaat in de toekomst zijn collecties enkel nog maar met de hulp van een digitale showroom tonen aan inkopers. 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