{"id":22439,"date":"2017-10-30T16:12:37","date_gmt":"2017-10-30T16:12:37","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/albert-heijn-winkels-gaan-online-integreren\/"},"modified":"2017-10-30T16:12:37","modified_gmt":"2017-10-30T16:12:37","slug":"albert-heijn-winkels-gaan-online-integreren","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/albert-heijn-winkels-gaan-online-integreren\/","title":{"rendered":"Albert Heijn-winkels gaan online integreren"},"content":{"rendered":"

Of het komt doordat bol.com nu onder de\u00a0Albert Heijn<\/strong>-baas\u00a0valt, weten we niet, maar in Rotterdam en Den Haag test de keten sinds vorige week een nieuw winkelconcept dat online en offline veel meer met elkaar verweeft.\u00a0<\/p>\n

<\/p>\n

Offline zelfde service als online<\/h2>\n

In het nieuwe concept wordt onder andere de winkelbalie een stuk belangrijker dan nu het geval is. \u201cHet is bijvoorbeeld mogelijk om je boodschappenkratten, waar statiegeld op zit, in te leveren. Ook kun je online bestelde producten retourneren en koopzegels aanschaffen\u201d, zegt AH-woordvoerder Anoesjka Aspeslagh tegen Distrifood. Het idee is om klanten ook offline de service te bieden die ze online kunnen krijgen<\/a>.<\/p>\n

\u00a0<\/p>\n

Daarnaast zullen klanten in de winkel er door het winkelpersoneel op worden gewezen dat ze de producten ook online kunnen kopen. \u201cBij dat laatste kun je denken aan communicatie bij het schap waar zware of grote producten staan\u201d, zegt Aspeslagh.\u00a0Albert Heijn wil met het nieuwe concept zowel online als offline eenzelfde beeld tonen aan de klant. \u201cHet belangrijkste doel van de pilot is dat we voor klanten een Albert Heijn willen zijn, of je nou in de winkel of op ah.nl je boodschappen doet\u201d, aldus de woordvoerder.<\/p>\n

\u00a0<\/p>\n

Eigenaar Ahold probeert al langer online en offline met elkaar te verzoenen. Enkele dagen geleden kwam nog het nieuws naar buiten dat internetdochter bol.com voortaan tot de verantwoordelijkheden van Wouter Kolk behoort<\/a>, de Nederlandse baas van Albert Heijn en Delhaize.<\/p>\n","protected":false},"excerpt":{"rendered":"

Of het komt doordat bol.com nu onder de\u00a0Albert Heijn-baas\u00a0valt, weten we niet, maar in Rotterdam en Den Haag test de keten sinds vorige week een nieuw winkelconcept dat online en offline veel meer met elkaar verweeft.\u00a0 Offline zelfde service als online In het nieuwe concept wordt onder andere de winkelbalie een stuk belangrijker dan nu […]<\/p>\n","protected":false},"author":1,"featured_media":22437,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-22439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\nAlbert Heijn-winkels gaan online integreren - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Supermarktketen Albert Heijn is in Rotterdam en Den Haag sinds vorige week gestart met de test van een nieuw concept, waarbij online en offline veel meer met elkaar worden verweven. 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