{"id":22506,"date":"2017-11-02T13:41:14","date_gmt":"2017-11-02T13:41:14","guid":{"rendered":"https:\/\/www.retaildetail.be\/algemeen\/amazon-adds-augmented-reality-its-app\/"},"modified":"2017-11-02T13:41:14","modified_gmt":"2017-11-02T13:41:14","slug":"amazon-adds-augmented-reality-its-app","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/amazon-adds-augmented-reality-its-app\/","title":{"rendered":"Amazon voegt AR toe aan app"},"content":{"rendered":"<p><strong>Amazon<\/strong> heeft een nieuwe functionaliteit toegevoegd aan zijn mobiele app: augmented reality. Met de nieuwe &#8216;AR-view&#8217; kunnen gebruikers duizenden producten eerst 3D in hun woning zien alvorens ze echt aan te kopen.<\/p>\n<p><!--break--><\/p>\n<h2>Toegankelijke doorbraak voor AR?<\/h2>\n<p>Een selectie van duizenden producten in de categorie\u00ebn meubelen, huisraad en woondecoratie komen in de app met behulp van de camera tot leven in de woning van gebruikers.\u00a0Een 3D-simulatie van het gekozen product verschijnt dan in beeld en laat potentiele kopers toe om te zien hoe het er \u2018echt\u2019 uit zou zien.<\/p>\n<p>\u00a0<\/p>\n<p>Een kleine kanttekening daarbij is dat de app vooral de afmetingen van de items levensecht toont; verder komen de items nogal onduidelijk en in lage resolutie getekend over. De toepassing is ontwikkeld met de ARKit-technologie van Apple en is daarom momenteel ook enkel voor Apple-apparaten beschikbaar.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Toch kan het voor veel online shoppers een boeiende eerste kennismaking met augmented reality worden. <strong>IKEA<\/strong> lanceerde jaren geleden al een soortgelijke AR-toepassing om de meubelen van de keten virtueel te \u2018passen\u2019 in huis, maar kon daarmee niet op grote schaal doorbreken. Met de nieuwe functionaliteit brengt Amazon nu als \u00e9\u00e9n van de eerste een eenvoudig bruikbare en nuttige toepassing van AR op de markt.<\/p>\n<p>\u00a0<\/p>\n<div class=\"embeddedContent oembed-provider- oembed-provider-youtube\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Amazon heeft een nieuwe functionaliteit toegevoegd aan zijn mobiele app: augmented reality. Met de nieuwe &#8216;AR-view&#8217; kunnen gebruikers duizenden producten eerst 3D in hun woning zien alvorens ze echt aan te kopen. Toegankelijke doorbraak voor AR? Een selectie van duizenden producten in de categorie\u00ebn meubelen, huisraad en woondecoratie komen in de app met behulp van [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22504,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-22506","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon voegt AR toe aan app - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Amazon heeft een nieuwe functionaliteit toegevoegd aan zijn mobiele app: augmented reality. 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