{"id":23003,"date":"2017-11-24T09:06:14","date_gmt":"2017-11-24T09:06:14","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/test-kleding-extreem-weer-flagshipstore-woolrich\/"},"modified":"2017-11-24T09:06:14","modified_gmt":"2017-11-24T09:06:14","slug":"test-kleding-extreem-weer-flagshipstore-woolrich","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/test-kleding-extreem-weer-flagshipstore-woolrich\/","title":{"rendered":"Test kleding in extreem weer in flagshipstore Woolrich"},"content":{"rendered":"

Modemerk Woolrich <\/strong>heeft in Milaan een nieuwe flagshipstore geopend met een interessante toevoeging: klanten kunnen hun winterjas immers uittesten in een kamer met extreme temperaturen.<\/p>\n

<\/p>\n

Extreme Weather<\/h2>\n

De nieuwe winkel op de Corso Venezia in Milaan\u00a0heeft een winkeloppervlakte van 700 m\u00b2, waarop verschillende collecties\u00a0van het merk zijn uitgestald.\u00a0Toch valt de winkel vooral op vanwege een aantal aparte ruimtes: zo\u00a0is er de Extreme Weather Experience Room, waar de temperatuur in de herfst en de winter tussen -20 en 5 graden ligt<\/a>\u00a0en er zelfs sneeuw op de grond te vinden is. In de zomer en de lente is het een beetje warmer, maar kan het in de kamer flink waaien en regenen. Bedoeling van de kamer is dat klanten hun nieuwe jas kunnen testen in de condities waarvoor hij gemaakt is.<\/p>\n

\u00a0<\/p>\n

Daarnaast is er ook een hoekje waar klanten hun aankopen kunnen laten personaliseren met borduursels of speciale labels. Klanten kunnen in specifieke delen van de winkel ook een private shoppingservice krijgen en de winkel heeft zelfs een eigen tuin waar klanten exotische planten kunnen kopen.<\/p>\n

\u00a0<\/p>\n

Vijf flagshipstores tegen 2020<\/h2>\n

\u201cOns startpunt was het idee om de fysieke winkelervaring te differenti\u00ebren van de online ervaring door de best mogelijke offline interactie te bieden maar wel het web ge\u00efntegreerd te houden in de winkel,\u201d aldus Andrea Can\u00e9, creatief directeur van Woolrich.<\/p>\n

\u00a0<\/p>\n

De eerste flagshipstore is nog maar het begin voor het merk: eind volgend jaar of begin 2019 moet er ook een winkel komen in New York, en tegen 2020 moeten er wereldwijd vijf flagshipstores zijn. Er wordt ook hard gewerkt aan een volledige rebranding, waarbij onder andere het logo in een nieuw jasje wordt gestoken.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Modemerk Woolrich heeft in Milaan een nieuwe flagshipstore geopend met een interessante toevoeging: klanten kunnen hun winterjas immers uittesten in een kamer met extreme temperaturen. Extreme Weather De nieuwe winkel op de Corso Venezia in Milaan\u00a0heeft een winkeloppervlakte van 700 m\u00b2, waarop verschillende collecties\u00a0van het merk zijn uitgestald.\u00a0Toch valt de winkel vooral op vanwege een […]<\/p>\n","protected":false},"author":1,"featured_media":23001,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-23003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"\nTest kleding in extreem weer in flagshipstore Woolrich - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Modemerk Woolrich heeft in Milaan een nieuwe flagshipstore geopend met een interessante toevoeging. 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