{"id":23085,"date":"2017-11-28T10:36:52","date_gmt":"2017-11-28T10:36:52","guid":{"rendered":"https:\/\/www.retaildetail.be\/algemeen\/russian-supermarket-chain-employs-robots\/"},"modified":"2017-11-28T10:36:52","modified_gmt":"2017-11-28T10:36:52","slug":"russian-supermarket-chain-employs-robots","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/russian-supermarket-chain-employs-robots\/","title":{"rendered":"Russische supermarktketen neemt robots in dienst"},"content":{"rendered":"<p>De Russische keten <strong>Lenta <\/strong>heeft zeven robots aan het werk gezet in zijn supermarkten in Moskou. De Promobots begroeten vaste klanten bij naam, tonen nieuwe producten en helpen verder met promoties.<\/p>\n<p><!--break--><\/p>\n<h2>Persoonlijk klanten begroeten<\/h2>\n<p>In zeven supermarkten van Ruslands tweede grootste hypermarktketen staat een robot voortaan de medewerkers bij. De nieuwkomers bewegen zich zelfstandig door de rayons en gaan in gesprek met de klanten. Ze moeten informatie\u00a0geven over kortingsacties en andere promoties en nieuwe producten\u00a0demonstreren. Dankzij gezichtherkenningssoftware kunnen de robots vaste klanten zelfs herkennen en persoonlijk aanspreken.<\/p>\n<p>\u00a0<\/p>\n<p>Het is de eerste keer dat autonome servicerobots <a href=\"http:\/\/www.mirror.co.uk\/news\/world-news\/chatty-robots-who-help-your-11566357\" target=\"_blank\" rel=\"noopener\">zo talrijk in een retailomgeving worden toegepast<\/a>, menen de ontwikkelaars van Promobot. Nochtans worden robots al geregeld ingezet, zij het dan eerder om repetitieve taken te vervullen waarbij geen direct klantencontact nodig is:\u00a0<strong>Ahold Delhaize<\/strong>-dochter <strong>Giant <\/strong>heeft deze zomer\u00a0<a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/ahold-usa-test-robot-giant-food-store\" target=\"_blank\" rel=\"noopener\">Marty in zijn supermarkten neergepoot<\/a>: de robot gaat de winkel rond en checkt er constant de prijzen en voorraden. Marty kijkt ook uit voor gevaren op de winkelvloer, zoals gladde vloeren of wankele stapels. <strong>Walmart <\/strong>voert momenteel <a href=\"https:\/\/www.fooddive.com\/news\/grocery--a-russian-supermarket-is-rolling-out-robots-that-interact-with-customers\/511632\/\" target=\"_blank\" rel=\"noopener\">de grootste test met dit soort robots<\/a>: in vijftig winkels scannen robots sinds vorige maand de schappen.<\/p>\n<p>\u00a0<\/p>\n<h2>Vooral voor grote zelfbedieningszaken<\/h2>\n<p>Waar robots wel ingezet worden voor klanteninteractie gaat het meestal om tijdelijke en kleinschalige proefprojecten, zoals de <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/auchan-test-robots-die-boodschappen-dragen\" target=\"_blank\" rel=\"noopener\">robot die boodschappen draagt bij <strong>Auchan<\/strong><\/a> in Englos, de <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/fastfoodketens-testen-intelligente-robots\" target=\"_blank\" rel=\"noopener\">bestelrobot van <strong>KFC <\/strong>in Shanghai<\/a> en de <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/carrefour-test-robot-pepper-vestiging-bij-parijs\" target=\"_blank\" rel=\"noopener\">testen met robot Pepper<\/a> bij <strong>Pizza Hut <\/strong>en bij\u00a0<strong>Carrefour <\/strong>in Parijs.<\/p>\n<p>\u00a0<\/p>\n<p>Een studie naar robotica in retail van consultancybedrijf Roland Berger wees uit dat <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/zo-gaan-robots-de-retail-redden\" target=\"_blank\" rel=\"noopener\">robots vooral geschikt zijn voor grote winkels<\/a> met een breed assortiment en waar vooral met zelfbediening wordt gewerkt. Geschikte sectoren zijn dan ook elektronica of doe-het-zelf, terwijl in het luxesegment consumenten nog meer rekenen op een persoonlijke, menselijke bediening.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De Russische keten Lenta heeft zeven robots aan het werk gezet in zijn supermarkten in Moskou. De Promobots begroeten vaste klanten bij naam, tonen nieuwe producten en helpen verder met promoties. Persoonlijk klanten begroeten In zeven supermarkten van Ruslands tweede grootste hypermarktketen staat een robot voortaan de medewerkers bij. De nieuwkomers bewegen zich zelfstandig door [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":23083,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-23085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Russische supermarktketen neemt robots in dienst - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De Russische keten Lenta heeft zeven robots aan het werk gezet in zijn supermarkten in Moskou. De Promobots begroeten vaste klanten bij naam, tonen nieuwe producten en helpen verder met promoties.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/russian-supermarket-chain-employs-robots\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Russische supermarktketen neemt robots in dienst - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"De Russische keten Lenta heeft zeven robots aan het werk gezet in zijn supermarkten in Moskou. 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