{"id":23104,"date":"2017-11-29T14:32:02","date_gmt":"2017-11-29T14:32:02","guid":{"rendered":"https:\/\/www.retaildetail.be\/algemeen\/decathlon-ouvre-un-premier-magasin-de-sports-urbains-a-bruxelles\/"},"modified":"2017-11-29T14:32:02","modified_gmt":"2017-11-29T14:32:02","slug":"decathlon-ouvre-un-premier-magasin-de-sports-urbains-a-bruxelles","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/decathlon-ouvre-un-premier-magasin-de-sports-urbains-a-bruxelles\/","title":{"rendered":"Decathlon opent eerste stadssportwinkel in Brussel"},"content":{"rendered":"<p><strong>Decathlon<\/strong> wil nu ook de sportieve stadsmens bekoren met een aangepast aanbod: de eerste stadssportwinkel van de keten opent\u00a0vandaag de deuren\u00a0in het nieuwe Brusselse winkelcentrum The Mint.<\/p>\n<p><!--break--><\/p>\n<h2>Sporten in de stad<\/h2>\n<p>De Franse sportketen\u00a0staat vooral bekend om zijn grote sportwinkels aan de stadsrand, maar lanceert vandaag een concept dat ook inwoners van de stad zelf moet bekoren: een <a href=\"http:\/\/www.rcapress.be\/rca-decathlon\/decathlon-opent-eerste-stadssportwinkel-in-brussel\/\" target=\"_blank\" rel=\"noopener\">stadssportwinkel met een oppervlakte van 1.500 m\u00b2<\/a>\u00a0(in plaats van 4.500 m\u00b2 zoals anders) en een aanbod gericht op stedelijke sporten zoals wandelen, lopen en fietsen, maar ook yoga, pilates en dans.<\/p>\n<p>\u00a0<\/p>\n<p>De eerste \u2018kleine Decathlon\u2019 verwelkomt vanaf vandaag sportieve Brusselaars in The Mint, het winkelgedeelte\u00a0van het Muntcentrum dat na een renovatie van twee jaar opnieuw de deuren opent. <em>\u201c<\/em>In totaal komen zo\u2019n 25 disciplines aan bod \u2013 een stuk minder dan in de traditionele Decathlons, precies omdat ze meer afgestemd zijn op sportbeleving in de stad,\u201d vertelt Thomas Temmerman, winkeldirecteur van Decathlon Brussels City.<\/p>\n<p>\u00a0<\/p>\n<h2>Fietsparking en afhaalpunt<\/h2>\n<p>De Brusselse stadssportwinkel biedt ondergronds een beveiligde fietsparking met 480 plaatsen en zal ook een afhaalpunt huisvesten waar klanten hun online bestelde producten kunnen afhalen. Decathlon pakt ook uit met enkele technologische snufjes: \u201cIn elke paskamer kunnen klanten producten scannen en bijvoorbeeld kijken in welke andere kleuren ze beschikbaar zijn. Vanaf 2018 zullen klanten via het scherm in de paskamer meteen ook hulp kunnen vragen aan de verkopers,\u201d aldus Temmerman.<\/p>\n<p>\u00a0<\/p>\n<p>Voor de sportketen is het nieuwe winkelconcept een logisch vervolg op de succesformule van de grotere winkels in de stedelijke rand: \u201cWe blijven inzetten op een verdere verdichting van ons netwerk op perifere locaties, maar tegelijk willen we ook de afstand met de klant dichten,\u201d stelt vastgoeddirecteur Koen Tengrootenhuysen. \u201cMet Decathlon Brussels City hopen we alvast de Brusselaars (nog) meer in beweging te krijgen. Want bij elke opening van een Decathlon merken we toch dat de plaatselijke sportinteresse sterk stijgt.\u201d<\/p>\n<p>\u00a0<\/p>\n<p>Decathlon doet het internationaal goed: de <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/omzet-decathlon-voor-het-eerst-meer-dan-10-miljard-euro\" target=\"_blank\" rel=\"noopener\">omzet buiten Frankrijk steeg vorig jaar nog met 12%<\/a> tot 6,7 miljard euro. In ons land telt de keten vandaag 28 verkooppunten en een logistiek centrum dat goed is voor een tewerkstelling van ruim 3.000 medewerkers.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Decathlon wil nu ook de sportieve stadsmens bekoren met een aangepast aanbod: de eerste stadssportwinkel van de keten opent\u00a0vandaag de deuren\u00a0in het nieuwe Brusselse winkelcentrum The Mint. Sporten in de stad De Franse sportketen\u00a0staat vooral bekend om zijn grote sportwinkels aan de stadsrand, maar lanceert vandaag een concept dat ook inwoners van de stad zelf [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":23102,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-23104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Decathlon opent eerste stadssportwinkel in Brussel - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Decathlon wil nu ook de sportieve 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