{"id":23112,"date":"2017-11-29T14:24:19","date_gmt":"2017-11-29T14:24:19","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/surge-mobile-sales-during-thanksgiving-weekend\/"},"modified":"2017-11-29T14:24:19","modified_gmt":"2017-11-29T14:24:19","slug":"surge-mobile-sales-during-thanksgiving-weekend","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/surge-mobile-sales-during-thanksgiving-weekend\/","title":{"rendered":"Mobiele opmars in de Verenigde Staten tijdens Black Friday en Cyber Monday"},"content":{"rendered":"

Tijdens het voorbije weekend met Black Friday<\/strong> en Cyber Monday<\/strong> is er in de Verenigde Staten sprake geweest van een flinke opmars in verkopen via\u00a0mobiele toestellen. Toch blijft de gemiddelde verkoopwaarde op mobiel flink achter.<\/p>\n

<\/p>\n

De nieuwe norm<\/h2>\n

Op\u00a0Cyber Monday werd een online verkooprecord gebroken in de Verenigde Staten, met\u00a0een totale omzet van 6,59 miljard dollar<\/a> (5,6 miljard euro).\u00a0Tijdens Black Friday was de totale online omzet 5,03 miljard dollar (4,3 miljard euro): samen dus goed voor net geen twaalf miljard dollar (tien miljard euro). De verkopen op mobiele toestellen lagen voor beide dagen rond de\u00a02 miljard dollar (1,7 miljard euro). Gedurende het hele weekend waren ongeveer de helft van de bezoeken op webshops via een smartphone, terwijl circa een derde van de omzet op mobiele toestellen werd gehaald.\u00a0<\/p>\n

\u00a0<\/p>\n

Met een stijging voor mobiel van zowat 40%\u00a0lijkt het er dus op dat Amerikaanse shoppers steeds meer hun weg vinden naar online winkels en mobiele toestellen om hun aankopen te doen. \u201cShoppen en aankopen doen op smartphones is de nieuwe norm aan het worden en dat kan toegeschreven worden aan de optimalisering van de retailervaring op mobiele toestellen en platformen\u201d, zegt Adobe-marketingspecialist Mickey Mericle.<\/p>\n

\u00a0<\/p>\n

Een van de winnaars van die verschuiving naar online shoppen is Amazon, dat tijdens het voorbije weekend miljoenen Fire Tablets verkocht en waar de Echo Dot wereldwijd het meest verkochte product was.\u00a0\u201cKlanten kochten miljoenen toestellen van Amazon met Alexa<\/a> gedurende het weekend, en Alexa-toestellen waren dan ook de bestsellers voor Amazon\u201d, zegt vice-president Dave Limp.<\/p>\n","protected":false},"excerpt":{"rendered":"

Tijdens het voorbije weekend met Black Friday en Cyber Monday is er in de Verenigde Staten sprake geweest van een flinke opmars in verkopen via\u00a0mobiele toestellen. Toch blijft de gemiddelde verkoopwaarde op mobiel flink achter. De nieuwe norm Op\u00a0Cyber Monday werd een online verkooprecord gebroken in de Verenigde Staten, met\u00a0een totale omzet van 6,59 miljard […]<\/p>\n","protected":false},"author":1,"featured_media":23110,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[33],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-23112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"\nMobiele opmars in de Verenigde Staten tijdens Black Friday en Cyber Monday - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Tijdens het voorbije weekend met Black Friday en Cyber Monday is er in de Verenigde Staten sprake geweest van een flinke opmars in verkopen via een mobiel toestel. 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