{"id":23274,"date":"2017-12-07T09:16:03","date_gmt":"2017-12-07T09:16:03","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/walmart-wants-shed-its-store-label\/"},"modified":"2017-12-07T09:16:03","modified_gmt":"2017-12-07T09:16:03","slug":"walmart-wants-shed-its-store-label","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/walmart-wants-shed-its-store-label\/","title":{"rendered":"Walmart wil geen &quot;winkel&quot; meer zijn"},"content":{"rendered":"<p>Het Amerikaanse\u00a0<strong>Walmart <\/strong>is al langer gekend\u00a0onder die naam, maar eigenlijk was de wettelijke naam van het bedrijf nog steeds Wal-Mart Stores. Daar komt nu echter verandering in: in het tijdperk van e-commerce wil Walmart m\u00e9\u00e9r zijn dan een winkelketen.<\/p>\n<p><!--break--><\/p>\n<h2>E-commerce<\/h2>\n<p>\u201cHoewel onze wettelijke naam nog maar <a href=\"https:\/\/news.walmart.com\/2017\/12\/05\/walmart-changes-its-legal-name-to-reflect-how-customers-want-to-shop\" target=\"_blank\" rel=\"noopener\">op een beperkt aantal plaatsen wordt gebruikt<\/a>, vonden we het toch het beste om een naam te hebben die consistent is met het idee dat je bij ons als klant kan winkelen hoe je wil\u201d, laat CEO Doug McMillon verstaan. Zo werd de oude naam al niet meer in de winkels of op producten gebruikt. \u201cOnze klanten kennen ons als Walmart en vandaag winkelen ze niet enkel in onze winkels, maar ook online en via onze app.\u201d<\/p>\n<p>\u00a0<\/p>\n<p>Met de naamsverandering naar Walmart gaat het bedrijf eigenlijk terug naar het verleden, want toen het in de jaren 1960 opgericht werd, stond het al bekend als Wal-Mart Inc. Het is pas sinds de jaren 1970 dat ook het woord \u2018Stores\u2019 werd toegevoegd. Het huidige logo, dat niet verandert, werd in 2008 ingevoerd.<\/p>\n<p>\u00a0<\/p>\n<p>De nieuwe naam moet dus aantonen dat Walmart niet meer enkel bestaat uit fysieke winkels. Het bedrijf heeft de voorbije jaren dan ook fors ge\u00efnvesteerd in het online aspect, om zo de concurrentie met Amazon aan te gaan. Zo kocht het vorig jaar de webshop Jet.com, een van de grotere tegenhangers van Amazon.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Het Amerikaanse\u00a0Walmart is al langer gekend\u00a0onder die naam, maar eigenlijk was de wettelijke naam van het bedrijf nog steeds Wal-Mart Stores. Daar komt nu echter verandering in: in het tijdperk van e-commerce wil Walmart m\u00e9\u00e9r zijn dan een winkelketen. E-commerce \u201cHoewel onze wettelijke naam nog maar op een beperkt aantal plaatsen wordt gebruikt, vonden we [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":23272,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-23274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Walmart wil geen &quot;winkel&quot; meer zijn - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De Amerikaanse winkelketen Walmart al langer gekend&nbsp;onder die naam, maar eigenlijk is de offici&euml;le naam van het bedrijf nog steeds Wal-Mart Stores. 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