{"id":234,"date":"2011-01-12T17:31:31","date_gmt":"2011-01-12T17:31:31","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/eerste-belgische-albert-heijn-opent-maart-te-brasschaat\/"},"modified":"2011-01-12T17:31:31","modified_gmt":"2011-01-12T17:31:31","slug":"eerste-belgische-albert-heijn-opent-maart-te-brasschaat","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/eerste-belgische-albert-heijn-opent-maart-te-brasschaat\/","title":{"rendered":"Eerste Belgische Albert Heijn opent in maart te Brasschaat."},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" style=\"margin-bottom: 20px;margin-right: 10px\" title=\"\" alt=\"\" align=\"left\" width=\"200\" height=\"133\" src=\"\/sites\/default\/files\/spacer.png\" \/><font color=\"#000000\">De eerste Belgische Albert Heijn opent in maart 2011 in Brasschaat. De ondernemersfamilie Van Ende gaat hiervoor haar bestaande winkel aan de Hoogboomsteenweg vernieuwen. Zo verklaart Ahold in een offici\u00ebel persbericht.<\/font><\/p>\n<p><font color=\"#000000\"><\/font>\u00a0<\/p>\n<h2>Albert Heijn gaat voor franchise.<\/h2>\n<p><font color=\"#000000\">Zoals verwacht werkt Albert Heijn in Belgi\u00eb met een franchising-model. De winkel in Brasschaat staat onder leiding van de ondernemers Nathalie en Marco van Ende en zal als franchisewinkel ge\u00ebxploiteerd worden. <\/font><\/p>\n<p><font color=\"#000000\"><\/font>\u00a0<\/p>\n<p><font color=\"#000000\">Albert Heijn zal deze winkel vanuit haar bestaande distributiecentrum in Tilburg beleveren. De Albert Heijn-supermarkt op deze nieuwe locatie wordt ingericht volgens het meest recent winkelconcept, &#8216;de nieuwe Albert Heijn&#8217;.<\/font><\/p>\n<p>\u00a0<\/p>\n<p><font color=\"#000000\">Supermarkt Van Ende was tot voor kort lid van de ontbonden aankoopgroepering voor zelfstandige supermarktuitbaters Samgo, weet Chris Opdebeeck van Marketing Map. &#8220;Aangezien Samgo is opgedoekt, is het logisch dat broer en zus Van Ende op zoek was naar andere opportuniteiten. Blijkbaar hebben ze die gevonden bij Albert Heijn.&#8221; <\/font><\/p>\n<p><font color=\"#000000\"><\/font>\u00a0<\/p>\n<p><font color=\"#000000\">Wel is Opdebeeck enigszins verrast door de onmiddellijke keuze voor franchising. &#8220;Normaliter zou je verwachten dat Albert Heijn eerst een aantal winkels in eigen beheer opent, om de Belgische markt af te tasten.&#8221;<\/font><\/p>\n<h2>&#8220;Belgisch aanbod met Nederlandse prijzen&#8221;.<\/h2>\n<p><font color=\"#000000\">Nathalie en Marco Van Ende hebben van hun kant voor Albert Heijn gekozen na een zorgvuldige analyse van de markt. \u201cWe hebben alle opties en alles spelers bekeken. Evenwel direct kwamen we bij Albert Heijn uit. Het is een sterk merk, daar bijzonder innoverend is en duidelijk vooruit loopt op andere enseignes. Albert Heijn staat als onderneming heel dicht bij onze eigen waarden.\u201d<\/font><\/p>\n<p><font color=\"#000000\"><\/p>\n<p><font color=\"#000000\">\u201cZo wordt persoonlijke service er hoog in het vaandel gedragen. Bovendien zal Albert Heijn Belgi\u00eb een breed assortiment aanbieden, met zeer duidelijk ook een aangepast Belgisch aanbod. Maar dan met Nederlandse prijzen! De prijsstrategie zal die van in Nederland zijn.\u201d<\/font><\/p>\n<p><font color=\"#000000\">De winkel van de familie Van Ende in Brasschaat, met een oppervlakte van 1200m\u00b2, bijt de spits af. Naar eigen zeggen is het een logisch vervolg dat hun grotere supermarkt in Stabroek (2000m\u00b2) eveneens volgt. Voorlopig gaat alle aandacht echter naar de vestiging in Brasschaat, omdat in Stabroek nog volop verbouwingswerkzaamheden aan de gang zijn.<\/font><\/p>\n<p><font color=\"#000000\">Van Ende is er zich van bewust dat het belangrijk is om zich goed te wapenen in Brasschaat. De concurrentie zal ongetwijfeld een scherpe tegenaanval te doen. Bovendien wil de franchisenemer er in eerste instantie zijn voor diens bestaande klanten, doch tegelijk een grote hoeveelheid nieuwe klanten kunnen verwelkomen.<\/font><\/p>\n<p><font color=\"#000000\">Zouden nog andere supermarkten die vroeger waren aangesloten bij Samgo de overstap naar Albert Heijn maken? \u201cDat weet ik niet, maar ik raad het ze in ieder geval wel aan. We krijgen uitstekende begeleiding vanuit Albert Heijn. Harry Knoppert (hoofd van Albert Heijn Belgi\u00eb, nvdr.) was hier zelfs zonet nog.\u201d<\/font><\/p>\n<p><font color=\"#000000\"><\/font>\u00a0<\/p>\n<p><font color=\"#000000\"><\/font>\u00a0<\/p>\n<p><font color=\"#000000\">Meer:\u00a0<a title=\"\" target=\"_blank\" href=\"retailer-in-beeld\/item\/1424-frans-colruyt-van-spar-retail-treedt-af\" rel=\"noopener\">Frans Colruyt van Spar retail treedt af!<\/a><\/font><\/p>\n<p>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<font color=\"#000000\">\u00a0 <a title=\"\" target=\"_blank\" href=\"case-van-de-week\/item\/1400-het-waarom-van-albert-heijn-belgi%C3%AB-volgens-gino-van-ossel\" rel=\"noopener\">Het waarom van Albert Heijn Belgi\u00eb volgens Gino Van Ossel.<\/a><\/font><\/p>\n<p><\/font><\/p>\n","protected":false},"excerpt":{"rendered":"<p>De eerste Belgische Albert Heijn opent in maart 2011 in Brasschaat. De ondernemersfamilie Van Ende gaat hiervoor haar bestaande winkel aan de Hoogboomsteenweg vernieuwen. Zo verklaart Ahold in een offici\u00ebel persbericht. \u00a0 Albert Heijn gaat voor franchise. Zoals verwacht werkt Albert Heijn in Belgi\u00eb met een franchising-model. De winkel in Brasschaat staat onder leiding van [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Eerste Belgische Albert Heijn opent in maart te Brasschaat. - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/eerste-belgische-albert-heijn-opent-maart-te-brasschaat\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eerste Belgische Albert Heijn opent in maart te Brasschaat. - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"De eerste Belgische Albert Heijn opent in maart 2011 in Brasschaat. 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