{"id":23435,"date":"2017-12-15T09:24:20","date_gmt":"2017-12-15T09:24:20","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/heineken-will-sell-mort-subite-internationally\/"},"modified":"2017-12-15T09:24:20","modified_gmt":"2017-12-15T09:24:20","slug":"heineken-will-sell-mort-subite-internationally","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/heineken-will-sell-mort-subite-internationally\/","title":{"rendered":"Heineken gaat Mort Subite internationaal uitrollen"},"content":{"rendered":"

Heineken <\/strong>gaat het Belgische biermerk Mort Subite<\/strong> wereldwijd aan de man proberen te brengen. Dat deed het eerder ook al met Affligem en dat werd een groot succes. Mort Subite wordt beschikbaar in alle landen waar Heineken te vinden is.<\/p>\n

<\/p>\n

Verkoop verdubbelen tegen 2022<\/h2>\n

Mort Subite is nu al te vinden in twaalf landen, maar dat zullen er de komende jaren dus een pak meer worden. \u201cTot nu prezen we Mort Subite op eigen houtje aan in andere Europese landen. Nu krijgen we de steun van Heineken<\/a> en zijn ijzersterke logistieke netwerk\u201d, zegt Jan Bosselaers, marketingdirecteur bij Alken-Maes, aan De Tijd. Alken-Maes is eigenaar van Mort Subite en onderdeel van Heineken.<\/p>\n

\u00a0<\/p>\n

De promotie van Mort Subite naar een internationaal merk bij Heineken komt er omdat de Nederlandse brouwer ziet dat de bieren van de brouwerij het nu al heel goed doen in het buitenland. \u201cVorig jaar steeg het volume met een percentage van twee cijfers\u201d, zegt Bosselaers. \u201cNeem Nederland: daar steeg het aantal verkochte hectoliters met 30 procent.\u201d\u00a0De ambities zijn in ieder geval vrij groot, want tegen 2022 moet de verkoop van Mort Subite verdubbeld worden.\u00a0<\/p>\n

\u00a0<\/p>\n

Heineken hoopt met Mort Subite zo het succesverhaal van Affligem te herhalen. Dat wordt sinds 2014 internationaal verdeeld en is sindsdien een van de grootste groeiers bij Heineken. \u201cDe verkoop stijgt jaarlijks met meer dan 10 procent\u201d, zegt Bosselaers. \u201cZeker in Frankrijk, Nederland, Itali\u00eb en Rusland blijft de verkoop toenemen.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Heineken gaat het Belgische biermerk Mort Subite wereldwijd aan de man proberen te brengen. Dat deed het eerder ook al met Affligem en dat werd een groot succes. Mort Subite wordt beschikbaar in alle landen waar Heineken te vinden is. Verkoop verdubbelen tegen 2022 Mort Subite is nu al te vinden in twaalf landen, maar […]<\/p>\n","protected":false},"author":1,"featured_media":23433,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-23435","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\nHeineken gaat Mort Subite internationaal uitrollen - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Heineken gaat het Belgische biermerk Mort Subite wereldwijd aan de man proberen te brengen. Dat deed het eerder ook al met Affligem en dat werd een groot succes. 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