{"id":23529,"date":"2017-12-20T08:53:12","date_gmt":"2017-12-20T08:53:12","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/alpro-mag-variatie-op-melk-blijven\/"},"modified":"2017-12-20T08:53:12","modified_gmt":"2017-12-20T08:53:12","slug":"alpro-mag-variatie-op-melk-blijven","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/alpro-mag-variatie-op-melk-blijven\/","title":{"rendered":"Alpro mag &quot;variatie op melk&quot; blijven"},"content":{"rendered":"<p><strong>Alpro <\/strong>mag zijn producten variaties op zuivel of melk blijven noemen. Dat besloot de rechtbank van \u2019s Hertogenbosch na het hoger beroep van Nederlandse Zuivelindustrie (NZO).\u00a0<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>&#8220;Variatie op zuivel&#8221; is niet verwarrend<\/h2>\n<p>De rechtbank vindt niet dat consumenten de plantaardige producten van Alpro kunnen verwarren met (dierlijke) melk of zuivelproducten. \u201cHet gebruik van de woordcombinatie \u2018(plantaardige) variatie op yoghurt\u2019 is bedoeld om tot uitdrukking te brengen dat Alpro\u2019s sojaproducten een <a href=\"https:\/\/www.vmt.nl\/Nieuws\/Alpro_wint_in_hoger_beroep_van_zuivelindustrie-171219152037\" target=\"_blank\" rel=\"noopener\">plantaardig alternatief vormen voor het dierlijke melkproduct \u2018yoghurt\u2019<\/a>\u201d, klinkt de uitspraak.<\/p>\n<p>\u00a0<\/p>\n<p>Het verdict komt er nadat de brancheorganisatie Nederlandse Zuivelindustrie in 2014 in hoger beroep ging tegen een eerdere uitspraak van 2012. Daarin gaf de rechter Alpro de goedkeuring om afgeleide benamingen te gebruiken, maar wel enkel in combinatie met het woord plantaardig.<\/p>\n<p>\u00a0<\/p>\n<p>Alpro mag benamingen en verwijzingen als &#8220;variatie op zuivel&#8221;\u00a0of &#8220;yoghurtvariatie&#8221; dus blijven gebruiken. Wat eerder, in eerste aanleg, wel al verboden werd, is het gebruik van het woord yoghurt en alle varianten daarop in publicaties en reclame-uitingen over de specifieke productlijn Mild &amp; Creamy.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alpro mag zijn producten variaties op zuivel of melk blijven noemen. Dat besloot de rechtbank van \u2019s Hertogenbosch na het hoger beroep van Nederlandse Zuivelindustrie (NZO).\u00a0 \u00a0 &#8220;Variatie op zuivel&#8221; is niet verwarrend De rechtbank vindt niet dat consumenten de plantaardige producten van Alpro kunnen verwarren met (dierlijke) melk of zuivelproducten. \u201cHet gebruik van de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":23527,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-23529","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Alpro mag &quot;variatie op melk&quot; blijven - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Alpro mag zijn producten variaties op zuivel of melk blijven noemen. 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