{"id":23748,"date":"2018-01-05T15:06:30","date_gmt":"2018-01-05T15:06:30","guid":{"rendered":"https:\/\/www.retaildetail.be\/doe-het-zelf-tuin\/les-mousquetaires-acquires-bricorama\/"},"modified":"2018-01-05T15:06:30","modified_gmt":"2018-01-05T15:06:30","slug":"les-mousquetaires-acquires-bricorama","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/doe-het-zelf-tuin\/les-mousquetaires-acquires-bricorama\/","title":{"rendered":"Overname Bricorama door Les Mousquetaires afgerond"},"content":{"rendered":"<p>De overname van de doe-het-zelfketen <strong>Bricorama <\/strong>door franchisegroep <strong>Les Mousquetaires<\/strong> heeft groen licht gekregen van de Franse concurrentiewaakhond. Les Mousquetaires wordt zo de nummer drie op de Franse doe-het-zelfmarkt.<\/p>\n<p>\u00a0<\/p>\n<p><!--break--><\/p>\n<h2>170 extra winkels leveren podiumpositie op<\/h2>\n<p>Les Mousquetaires, de retailholding achter ketens zoals <strong>Intermarch\u00e9 <\/strong>en <strong>Bricomarch\u00e9<\/strong>, heeft de overname van Bricorama afgerond na het <a href=\"http:\/\/www.lepoint.fr\/economie\/bricolage-les-mousquetaires-finalisent-le-rachat-de-bricorama-05-01-2018-2184203_28.php\" target=\"_blank\" rel=\"noopener\">akkoord van de concurrentiewaakhond<\/a>. Wat de overnameprijs is, werd niet bekendgemaakt.<\/p>\n<p>\u00a0<\/p>\n<p>Via dochteronderneming ITM Equipement de la Maison, waaronder het eerder al de formules Bricomarch\u00e9 en <strong>Brico Cash<\/strong> verzamelde, neemt Les Mousquetaires de Franse en Spaanse activiteiten van Bricorama over. Voortaan behoren daarmee de 170 winkels van Bricorama tot Les Mousquetaires, dat zelf met Bricomarch\u00e9 en Brico Cash al goed was voor 506 bouwmarkten in Frankrijk. Ook het inkoopbureau van de groep in Azi\u00eb valt onder de overname.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Ook geografisch heeft Les Mousquetaires nu, naar eigen zeggen, een groter bereik en een duurzamere positie in de doe-het-zelfsector. De franchisegroepering telde voor de overname zes verschillende ketens en 3.500 winkelpunten, goed voor een omzet van meer dan 40 miljard euro. Zo\u2019n twee miljard euro daarvan kwam uit de doe-het-zelf.\u00a0De groep moet nu alleen nog marktleider\u00a0Adeo<strong>\u00a0<\/strong>(bekend van formule\u00a0<strong>Leroy Merlin<\/strong>\u00a0en eigendom van\u00a0<strong>Auchan<\/strong>-familie Mulliez) en\u00a0<strong>Kingfisher\u00a0<\/strong>voor te laten op de Franse doe-het-zelfmarkt. De multinationale Kingfisher-groep is in Frankrijk actief onder de vlaggen\u00a0<strong>Castorama\u00a0<\/strong>en\u00a0<strong>Brico D\u00e9p\u00f4t<\/strong>.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De overname van de doe-het-zelfketen Bricorama door franchisegroep Les Mousquetaires heeft groen licht gekregen van de Franse concurrentiewaakhond. Les Mousquetaires wordt zo de nummer drie op de Franse doe-het-zelfmarkt. \u00a0 170 extra winkels leveren podiumpositie op Les Mousquetaires, de retailholding achter ketens zoals Intermarch\u00e9 en Bricomarch\u00e9, heeft de overname van Bricorama afgerond na het akkoord [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":23746,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[16],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-23748","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doe-het-zelf-tuin"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Overname Bricorama door Les Mousquetaires afgerond - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De overname van de doe-het-zelfketen Bricorama door franchisegroep Les Mousquetaires heeft groen licht gekregen van de Franse concurrentiewaakhond. 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