{"id":23766,"date":"2018-01-08T11:27:34","date_gmt":"2018-01-08T11:27:34","guid":{"rendered":"https:\/\/www.retaildetail.be\/algemeen\/hans-anders-appoints-omnichannel-director\/"},"modified":"2018-01-08T11:27:34","modified_gmt":"2018-01-08T11:27:34","slug":"hans-anders-appoints-omnichannel-director","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/hans-anders-appoints-omnichannel-director\/","title":{"rendered":"Hans Anders stelt directeur omnichannel aan"},"content":{"rendered":"<p>Optiekketen <strong>Hans Anders<\/strong> heeft met Bram Bruijns een directeur omnichannel aangesteld, een nieuwe functie\u00a0binnen de groep. Bruijns wordt verantwoordelijk voor omnichannel op alle markten van Hans Anders.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>\u201c Online steeds belangrijker\u201d<\/h2>\n<p>Bram Bruijns is sinds begin deze maand aan de slag bij Hans Anders en was voorheen werkzaam bij modebedrijf WE Fashion, waar hij e-commercedirecteur was. Daarvoor bekleedde hij vier jaar een gelijkaardige functie bij Kijkshop. Bij Hans Anders zal Bruijns de integratie van online en offline retail overzien in Nederland, maar ook in Belgi\u00eb, Frankrijk en bij Direkt Optik in Zweden.\u00a0&#8220;De meeste klanten kopen hun producten voor optiek en gehoor in onze fysieke winkels, maar de onlinekanalen worden <a href=\"https:\/\/retailtrends.nl\/news\/51222\/hans-anders-benoemt-directeur-omnichannel\" target=\"_blank\" rel=\"noopener\">steeds belangrijker in het ori\u00ebntatieproces<\/a> voorafgaand aan de aankoop&#8221;, zegt een woordvoerder aan RetailTrends.<\/p>\n<p>\u00a0<\/p>\n<p>In tegenstelling tot de meeste concurrentie verkoopt Hans Anders ook volledige brillen via de webshop. Volgens de keten is dat zeker haalbaar voor klanten die de sterktes van hun brilglazen kennen en bijvoorbeeld op zoek zijn naar een goedkope tweede bril. De meeste andere optiekketens vragen ook bij online bestellingen aan hun klanten om de details af te handelen in de winkel.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Optiekketen Hans Anders heeft met Bram Bruijns een directeur omnichannel aangesteld, een nieuwe functie\u00a0binnen de groep. Bruijns wordt verantwoordelijk voor omnichannel op alle markten van Hans Anders. \u00a0 \u201c Online steeds belangrijker\u201d Bram Bruijns is sinds begin deze maand aan de slag bij Hans Anders en was voorheen werkzaam bij modebedrijf WE Fashion, waar hij [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":23764,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-23766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hans Anders stelt directeur omnichannel aan - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Optiekketen Hans Anders heeft met Bram Bruijns een directeur omnichannel aangesteld. 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