{"id":23879,"date":"2018-01-12T09:39:36","date_gmt":"2018-01-12T09:39:36","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/kering-hands-over-control-puma\/"},"modified":"2018-01-12T09:39:36","modified_gmt":"2018-01-12T09:39:36","slug":"kering-hands-over-control-puma","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/kering-hands-over-control-puma\/","title":{"rendered":"Kering geeft controle over Puma af"},"content":{"rendered":"

De Franse luxegroep Kering <\/strong>gaat 70% van de aandelen van het Duitse sportmerk Puma <\/strong>van de hand doen. Het wil zich voortaan immers enkel nog focussen op de luxemerken en Puma past niet meer in het plaatje.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

Ook gedacht aan verkoop<\/h2>\n

De aandelen van Puma komen wel niet zomaar op de markt terecht, maar worden verdeeld onder een aantal investeerders van Kering. Kering heeft momenteel 86%\u00a0van de aandelen in handen, maar gaat nu dus 70%\u00a0verdelen<\/a>. Fran\u00e7ois Pinault, de oprichter van Kering, zou 29% van de aandelen in handen krijgen.\u00a0<\/p>\n

\u00a0<\/p>\n

Er is ook gedacht aan een complete verkoop van Puma, maar bij Kering en Puma werd er uiteindelijk anders over beslist. Volgens Puma-CEO Bj\u00f6rn Gulden waren er heel wat ge\u00efnteresseerden in het Duitse sportmerk, maar vonden ze de huidige gang van zaken de beste oplossing.\u00a0Puma kwam in 2007 in handen van Kering en heeft sindsdien een mooie opmars doorgemaakt: zo steeg de omzet in het derde kwartaal<\/a>\u00a0nog met 13%, onder andere dankzij de nieuwe collecties die in samenwerking met zangeres Rihanna op de markt werden gebracht. Vooral in de Verenigde Staten wist het de voorbije jaren opnieuw marktaandeel te winnen.<\/p>\n

\u00a0<\/p>\n

Kering is niet de enige luxegroep die de laatste tijd heeft besloten om merken die niet helemaal in het portfolio passen van de hand te doen. Zo deed LVMH onlangs nog Donna Karan van de hand en verkocht Hermes lenzenmaker Leica.\u00a0Kering heeft ook nog lifestylemerk Volcomm in handen en voorlopig zijn er geen plannen om dat te verkopen.<\/p>\n","protected":false},"excerpt":{"rendered":"

De Franse luxegroep Kering gaat 70% van de aandelen van het Duitse sportmerk Puma van de hand doen. Het wil zich voortaan immers enkel nog focussen op de luxemerken en Puma past niet meer in het plaatje. \u00a0 Ook gedacht aan verkoop De aandelen van Puma komen wel niet zomaar op de markt terecht, maar […]<\/p>\n","protected":false},"author":1,"featured_media":23877,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-23879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"\nKering geeft controle over Puma af - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De Franse luxegroep Kering gaat 70 procent van de aandelen van het Duitse sportmerk Puma van de hand doen. 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