{"id":24176,"date":"2018-01-26T10:18:51","date_gmt":"2018-01-26T10:18:51","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/ikea-trials-furniture-rentals\/"},"modified":"2018-01-26T10:18:51","modified_gmt":"2018-01-26T10:18:51","slug":"ikea-trials-furniture-rentals","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/ikea-trials-furniture-rentals\/","title":{"rendered":"Ikea experimenteert met verhuren van meubels"},"content":{"rendered":"<p>De Zweedse meubelgigant <strong>Ikea <\/strong>experimenteert met het verhuren en terugkopen van meubels, om zo duurzame klanten tegemoet te komen. Zo kan Ikea zelf op een duurzame manier de gebruikte meubels verwerken.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Circulair model<\/h2>\n<p>In Japan loopt momenteel al een proefproject, waarbij Ikea gebruikte sofa\u2019s van klanten terugkoopt. Het bedrijf recycleert dan zelf het materiaal, waardoor de zetels niet gewoon bij het vuilnis belanden. In andere gevallen ziet Ikea ook mogelijkheden in het verhuren van meubels.\u00a0\u201cIn Londen bijvoorbeeld, zijn er veel mensen die pendelen en die niet echt ge\u00efnteresseerd zijn in het uitbouwen van een tweede woning. Voor hen is het <a href=\"http:\/\/www.telegraph.co.uk\/business\/2018\/01\/24\/ikea-tests-renting-furniture-eco-friendly-plan\/\" target=\"_blank\" rel=\"noopener\">huren van meubels interessanter<\/a>\u201d, zei CEO Jesper Brodin\u00a0tijdens het Wereld Economisch Forum in Davos.<\/p>\n<p>\u00a0<\/p>\n<p>Het doel van Ikea is om klanten meer opties te geven om te voldoen aan hun wensen, en zo tegelijk ook een meer circulair model te cre\u00ebren, waarbij minder materialen simpelweg worden weggegooid. \u201cAls de voorbije jaren over massaconsumptie gingen, dan gaan we nu richting een groot circulair model\u201d, aldus Brodin.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Zo ontwikkelde de wetenschappers van de Nederlandse groep DSM al een tapijt dat bestaat uit een materiaal dat steeds opnieuw kan gerecycleerd worden. Wanneer gebruikers dan een nieuw tapijt willen, kunnen ze hun oude inruilen en krijgen ze meteen een nieuw. \u201cAls de producent jouw tapijt kan gebruiken als materiaal, dan kan je het gewoon huren. Je moet dan voor de rest van je leven geen tapijt meer kopen, enkel huren\u201d, zei CEO Feike Sybesma, die aanwezig was bij hetzelfde panel als Brodin.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De Zweedse meubelgigant Ikea experimenteert met het verhuren en terugkopen van meubels, om zo duurzame klanten tegemoet te komen. Zo kan Ikea zelf op een duurzame manier de gebruikte meubels verwerken. \u00a0 Circulair model In Japan loopt momenteel al een proefproject, waarbij Ikea gebruikte sofa\u2019s van klanten terugkoopt. Het bedrijf recycleert dan zelf het materiaal, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":24174,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-24176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ikea experimenteert met verhuren van meubels - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De Zweedse meubelgigant Ikea is aan het experimenteren met het verhuren en terugkopen van meubels, om zo duurzame klanten tegemoet te komen. 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