{"id":24199,"date":"2018-01-29T10:01:51","date_gmt":"2018-01-29T10:01:51","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/zara-connects-online-offline-concept-store\/"},"modified":"2018-01-29T10:01:51","modified_gmt":"2018-01-29T10:01:51","slug":"zara-connects-online-offline-concept-store","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/zara-connects-online-offline-concept-store\/","title":{"rendered":"Zara verbindt online met offline in conceptwinkel"},"content":{"rendered":"

De Spaanse modeketen Zara <\/strong>heeft in Londen een conceptwinkel geopend, waar\u00a0ze online en offline\u00a0nauw met elkaar verbindt. Klanten kunnen er nog wel kleding passen, maar aankopen gebeuren volledig online.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

Interactieve spiegels<\/h2>\n

Aankopen die in de pop-upwinkel van 200 m\u00b2 voor 14u worden gedaan, worden nog dezelfde dag aan huis geleverd<\/a>. Klanten zullen er ook geen medewerkers meer vinden achter de kassa: betalingen gebeuren volledig via Bluetooth, via apps of via een selfscankassa.\u00a0In de pashokjes staan dan weer interactieve spiegels, die klanten aanbevelingen doen op basis van de kleding die ze momenteel passen.<\/p>\n

\u00a0<\/p>\n

De pop-upwinkel is open tot eind mei, wanneer de flagshipstore in Londen zijn deuren heropent\u00a0na een grondige verbouwing. Zo wordt de oppervlakte van die winkel verdubbeld naar 4.500 m\u00b2 en wordt er een volledig nieuw concept ingevoerd: er komt bijvoorbeeld een\u00a0zone voor het ophalen van online bestellingen, waar klanten eenvoudig en zonder hulp van een medewerker hun kleding kunnen ophalen. Dat gebeurt dankzij een geautomatiseerd magazijn achter de winkel. Klanten moeten enkel een QR-code scannen of een pincode ingeven om hun online bestelling te ontvangen.<\/p>\n

\u00a0<\/p>\n

Aan de voorkant van de winkel komt op de eerste verdieping een glazen fa\u00e7ade met speciale sensors, die afbeeldingen van de collecties zullen projecteren, wanneer klanten in de buurt komen.\u00a0\u201cDeze twee concepten zijn een nieuwe mijlpaal in onze strategie waarbij we onze winkels beter willen integreren met de online wereld\u201d, zegt Pablo Isla, CEO van moederbedrijf Inditex.<\/p>\n","protected":false},"excerpt":{"rendered":"

De Spaanse modeketen Zara heeft in Londen een conceptwinkel geopend, waar\u00a0ze online en offline\u00a0nauw met elkaar verbindt. Klanten kunnen er nog wel kleding passen, maar aankopen gebeuren volledig online. \u00a0 Interactieve spiegels Aankopen die in de pop-upwinkel van 200 m\u00b2 voor 14u worden gedaan, worden nog dezelfde dag aan huis geleverd. Klanten zullen er ook […]<\/p>\n","protected":false},"author":1,"featured_media":24197,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-24199","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"\nZara verbindt online met offline in conceptwinkel - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De Spaanse modeketen Zara heeft in Londen een nieuwe concept store geopend, waar de online en offline wereld nauw met elkaar verbonden zijn. Klanten kunnen er nog wel kleding passen, maar aankopen gebeuren volledig online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/zara-connects-online-offline-concept-store\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zara verbindt online met offline in conceptwinkel - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"De Spaanse modeketen Zara heeft in Londen een nieuwe concept store geopend, waar de online en offline wereld nauw met elkaar verbonden zijn. 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