{"id":24366,"date":"2018-02-06T09:03:13","date_gmt":"2018-02-06T09:03:13","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/jbc-lance-un-nouveau-webshop\/"},"modified":"2018-02-06T09:03:13","modified_gmt":"2018-02-06T09:03:13","slug":"jbc-lance-un-nouveau-webshop","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/jbc-lance-un-nouveau-webshop\/","title":{"rendered":"JBC steekt webshop in een nieuw jasje"},"content":{"rendered":"

Kledingketen JBC <\/strong>heeft een vernieuwde webshop gelanceerd, die winkelen\u00a0eenvoudiger en sneller moet maken. JBC wil \u201cdigitaal in de Champions League\u201d spelen, klinkt het.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

“Op digitaal vlak in de Champions League”<\/h2>\n

De vernieuwde webshop biedt een \u2018first-in-class\u2019 customer experience, vindt CEO Bart Claes. \u201cJonge gezinnen, onze kerndoelgroep, shoppen meer en meer online. Dan moet je online op topniveau kunnen concurreren. Met de nieuwe e-shop spelen we op digitaal vlak in de Champions League\u201d, aldus de topman.<\/p>\n

\u00a0<\/p>\n

Mobiele toegankelijkheid komt op de eerste plaats in de nieuwe webshop, waardoor de fotografie en alle mode-inspiratie nog beter tot hun recht zouden moeten komen. Er is ook sterker ingezet op inspiratie met een nieuw onlinemagazine \u2018Modepraatjes\u2019 en suggesties voor een totaallook, zodat consumenten op de hoogte blijven van de laatste trends.\u00a0De zoekfunctie werd sterk verbeterd door een uitbreiding van de filters en door middel van verrijkte productinformatie. Er zijn bovendien meer mogelijkheden tot personalisatie dankzij een Artificial Intelligence-tool die persoonlijke aanbevelingen doet.<\/p>\n

\u00a0<\/p>\n

“Van mobile naar online, naar winkel en kiosk”<\/h2>\n

Het nieuwe platform is bewust omnichannel opgebouwd: \u201cVan mobile naar online, naar winkel en kiosk. Alle bestaande back-endsystemen werden volledig ge\u00efntegreerd, om onze klant een op en top omnichannel ‘sales experience’ te kunnen aanbieden,\u201d zegt marketingmanager Thomas Dujardin.<\/p>\n

\u00a0<\/p>\n

\u201cDat is logisch\u201d, meent Bart Claes:\u00a0\u201cop alle verschillende kanalen willen we onze klanten kunnen helpen op de best mogelijke manier. De JBC-klanten de best mogelijke \u2018customer experience\u2019 bieden, daar gaan we voor.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Kledingketen JBC heeft een vernieuwde webshop gelanceerd, die winkelen\u00a0eenvoudiger en sneller moet maken. JBC wil \u201cdigitaal in de Champions League\u201d spelen, klinkt het. \u00a0 “Op digitaal vlak in de Champions League” De vernieuwde webshop biedt een \u2018first-in-class\u2019 customer experience, vindt CEO Bart Claes. \u201cJonge gezinnen, onze kerndoelgroep, shoppen meer en meer online. Dan moet je […]<\/p>\n","protected":false},"author":1,"featured_media":18602,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-24366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"\nJBC steekt webshop in een nieuw jasje - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Kledingketen JBC heeft een vernieuwde webshop gelanceerd. De volledig nieuwe onlineshop moet winkelen er eenvoudiger en sneller maken. 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