{"id":24407,"date":"2018-02-07T12:16:08","date_gmt":"2018-02-07T12:16:08","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/reouverture-de-3-magasins-pointcarre-selon-le-nouveau-concept\/"},"modified":"2018-02-07T12:16:08","modified_gmt":"2018-02-07T12:16:08","slug":"reouverture-de-3-magasins-pointcarre-selon-le-nouveau-concept","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/reouverture-de-3-magasins-pointcarre-selon-le-nouveau-concept\/","title":{"rendered":"Drie winkels PointCarr\u00e9 heropenen volgens nieuw concept"},"content":{"rendered":"

In de komende\u00a0maand\u00a0heropenen drie winkels van modeketen PointCarr\u00e9<\/strong> de deuren volgens het nieuwe concept van het bedrijf. Vandaag is dat al het geval in Aat,\u00a0later volgen nog de vestigingen in Barchon en Hoei.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

Winkelervaring<\/h2>\n

In het nieuwe concept, dat in september 2016 werd gelanceerd, wordt meer nadruk gelegd op de winkelervaring en het digitale aspect. Zo werd het interieur volledig vernieuwd en zijn er digitale schermen toegevoegd in de winkels. \u201cDe klantervaring vormt de kern van ons idee\u201d, zegt CEO Xavier Goebels. \u201cWe doen er alles aan om de klant beter te begeleiden, hem te inspireren en hem de stijl aan te meten die het beste bij hem past. Het doel is om een bezoek aan PointCarr\u00e9 nog gebruiksvriendelijker te maken, door de online en offline verkoop te combineren.\u201d<\/p>\n

\u00a0<\/p>\n

Daarom wordt er binnenkort ook een nieuw online platform van PointCarr\u00e9 gelanceerd, zodat aankopen nog eenvoudiger kunnen worden gedaan. \u201cIn een competitieve markt en met de opmars van online verkoop, moeten we blijven opvallen\u201d, aldus Goebels. \u201cDaarom investeren we in onze winkels en in de opleiding van onze werknemers.\u201d<\/p>\n

\u00a0<\/p>\n

De winkel in Aat wordt vandaag heropend, terwijl die van Barchon zaterdag aan de beurt is. Op de vernieuwde winkel van Hoei is het nog wachten tot 2 maart. Vorig jaar opende PointCarr\u00e9 nog vijf nieuwe winkels<\/a>, wat het totaal op 28 vestigingen bracht. De keten\u00a0werd vorig jaar overgenomen door zijn Vlaamse tegenhanger ZEB<\/a>. Beide bedrijven werken sindsdien nog wel onafhankelijk, maar maken samen werk van een groeistrategie.<\/p>\n","protected":false},"excerpt":{"rendered":"

In de komende\u00a0maand\u00a0heropenen drie winkels van modeketen PointCarr\u00e9 de deuren volgens het nieuwe concept van het bedrijf. Vandaag is dat al het geval in Aat,\u00a0later volgen nog de vestigingen in Barchon en Hoei. \u00a0 Winkelervaring In het nieuwe concept, dat in september 2016 werd gelanceerd, wordt meer nadruk gelegd op de winkelervaring en het digitale […]<\/p>\n","protected":false},"author":1,"featured_media":24405,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-24407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"\nDrie winkels PointCarr\u00e9 heropenen volgens nieuw concept - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"In de maand februari en maart heropenen drie winkels van modeketen PointCarré de deuren volgens het nieuwe concept van het bedrijf. 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