{"id":24475,"date":"2018-02-09T09:35:01","date_gmt":"2018-02-09T09:35:01","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/diesel-opens-very-own-counterfeit-store\/"},"modified":"2018-02-09T09:35:01","modified_gmt":"2018-02-09T09:35:01","slug":"diesel-opens-very-own-counterfeit-store","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/diesel-opens-very-own-counterfeit-store\/","title":{"rendered":"Diesel opent eigen namaakwinkel"},"content":{"rendered":"

Het Italiaanse modemerk Diesel <\/strong>heeft een ludieke manier gevonden om de strijd aan te gaan met namaakmerken. Het heeft in New York een boetiek geopend waar het zelf \u2018namaak\u2019 verkoopt onder de naam Deisel.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

Go with the Flaw<\/h2>\n

De kleding werd verkocht vanuit een straatkraampje in Chinatown<\/a>, een wijk in New York die berucht is vanwege de vele namaak die er wordt verkocht. De kleding met de naam Deisel werd tegen een lagere prijs verkocht.\u00a0De pop-up, die nog tot 12 februari geopend is, kadert ook in de campagne \u2018Go with the Flaw\u2019 van Diesel, waarin het merk oproept kleine onvolmaaktheden als unieke eigenschappen te zien, in plaats van als een probleem.<\/p>\n

\u00a0<\/p>\n

Daarnaast heropent op 12 februari ook de boetiek van Diesel in New York en is de verkoop van de Deisel-producten natuurlijk ook een leuke stunt om de aandacht te trekken. Vanaf 13 februari zijn de Deisel-producten ook te koop op de webshop van Diesel.<\/p>\n

\u00a0<\/p>\n

<\/div>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Het Italiaanse modemerk Diesel heeft een ludieke manier gevonden om de strijd aan te gaan met namaakmerken. Het heeft in New York een boetiek geopend waar het zelf \u2018namaak\u2019 verkoopt onder de naam Deisel. \u00a0 Go with the Flaw De kleding werd verkocht vanuit een straatkraampje in Chinatown, een wijk in New York die berucht […]<\/p>\n","protected":false},"author":1,"featured_media":24473,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-24475","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"\nDiesel opent eigen namaakwinkel - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Het Italiaanse modemerk Diesel heeft een ludieke manier gevonden om de strijd aan te gaan met namaakmerken. 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