{"id":24490,"date":"2018-02-09T11:17:19","date_gmt":"2018-02-09T11:17:19","guid":{"rendered":"https:\/\/www.retaildetail.be\/schoonheid-verzorging\/trekpleister-director-will-become-kruidvat-belgium-and-france-ceo\/"},"modified":"2018-02-09T11:17:19","modified_gmt":"2018-02-09T11:17:19","slug":"trekpleister-director-will-become-kruidvat-belgium-and-france-ceo","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/trekpleister-director-will-become-kruidvat-belgium-and-france-ceo\/","title":{"rendered":"Trekpleister-directeur wordt topman Kruidvat Belgi\u00eb en Frankrijk"},"content":{"rendered":"<p><strong>A.S. Watson<\/strong>, de holding achter Kruidvat, ICI PARIS XL en Trekpleister, heeft\u00a0Roland van den Berg benoemd tot algemeen directeur van die laatste keten. Hij vervangt er Bert Verhoef, die aan het hoofd van Kruidvat Belgi\u00eb en Frankrijk komt te staan.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Roland van den Berg trekt aan de kar van Trekpleister<\/h2>\n<p>Van den Berg is vorig jaar gestart als e-commercedirecteur Benelux. Deze functie behoudt hij, maar krijgt er dus nu een extra rol bij in drogisterijketen Trekpleister. \u201cMet 190 winkels is Trekpleister uitgegroeid tot een echte buurtdrogist, waar klanten altijd centraal staan en vakkundige medewerkers het verschil maken\u201d, vertelt de nieuwe topman.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u201cOm klanten op de juiste manier, op het juiste moment en via de juiste kanalen te bedienen, zetten we in op een omnichannel-aanpak, waarbij onze online kanalen en fysieke winkels elkaar versterken. Nu Trekpleister ook onder mijn verantwoordelijkheid valt, kan ik een waardevolle bijdrage leveren aan de groei van zowel de fysieke Trekpleister winkels als de webshops.\u201d<\/p>\n<p>\u00a0<\/p>\n<p>De stoelendans komt er naar aanleiding van het vertrek van Johan Boeijenga, de topman van Kruidvat Belgi\u00eb en in die hoedanigheid ook verantwoordelijk voor de projectmatige en operationele activiteiten voor Kruidvat in Frankrijk. Op 1 maart verlaat Boeijenga A.S. Watson en dan volgt Bert Verhoef hem op.<\/p>\n<p>\u00a0<\/p>\n<p>De A.S. Watson Group is met ruim 14.000 winkels in 24 markten de grootste internationale drogeristerijgroep in Azi\u00eb en Europa. De groep telt wereldwijd dertien retailmerken en maakt deel uit van het megaconglomeraat <strong>CK Hutchison Holdings Limited <\/strong>met hoofdkantoren in Hongkong.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A.S. Watson, de holding achter Kruidvat, ICI PARIS XL en Trekpleister, heeft\u00a0Roland van den Berg benoemd tot algemeen directeur van die laatste keten. Hij vervangt er Bert Verhoef, die aan het hoofd van Kruidvat Belgi\u00eb en Frankrijk komt te staan. \u00a0 Roland van den Berg trekt aan de kar van Trekpleister Van den Berg is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":24488,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-24490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-schoonheid-verzorging"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trekpleister-directeur wordt topman Kruidvat Belgi\u00eb en Frankrijk - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"A.S. Watson, de holding achter Kruidvat, Trekpleister en ICI PARIS XL, benoemt Roland van den Berg tot General Manager van het Nederlandse Trekpleister. Van den Berg vervangt er Bert Verhoef, die aan het hoofd van Kruidvat Belgi&euml; en Frankrijk komt te staan.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/trekpleister-director-will-become-kruidvat-belgium-and-france-ceo\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trekpleister-directeur wordt topman Kruidvat Belgi\u00eb en Frankrijk - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"A.S. Watson, de holding achter Kruidvat, Trekpleister en ICI PARIS XL, benoemt Roland van den Berg tot General Manager van het Nederlandse Trekpleister. 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