{"id":2455,"date":"2012-12-20T07:35:32","date_gmt":"2012-12-20T07:35:32","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/kerstman-shopt-mobiel-bij-de-krefel-cube\/"},"modified":"2012-12-20T07:35:32","modified_gmt":"2012-12-20T07:35:32","slug":"kerstman-shopt-mobiel-bij-de-krefel-cube","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/kerstman-shopt-mobiel-bij-de-krefel-cube\/","title":{"rendered":"Kerstman shopt mobiel bij de Kr\u00ebfel Cube"},"content":{"rendered":"<h2 class=\"intro\">&#8220;Kr\u00ebfel Cube&#8221; in tien stations<\/h2>\n<p class=\"intro\">Nog tot en met 23 december <strong>runt Kr\u00ebfel\u00a0een virtuele winkel<\/strong>, de Kr\u00ebfel Cube,\u00a0in de\u00a0treinstations van\u00a0Brussel-Centraal, Luik, Namen, Leuven en Gent<strong>.\u00a0<\/strong>Het gaat om kubussen vol afbeeldingen en productcodes van kerstcadeautjes (producten, gadgets, <em>gift cards<\/em>) die via een simpele druk mobiel te bestellen zijn. Diezelfde kubussen stonden van 10 tot 16 december ook al in de stations van Brussel-Zuid, Antwerpen-Centraal, Brugge, Charleroi en Mechelen.<\/p>\n<p class=\"intro\">\u00a0<\/p>\n<p>&#8220;Met deze virtuele shop willen we de <strong>Kr\u00ebfel-winkel dichter bij onze klant brengen<\/strong> \u00e9n hen kennis laten maken met de voordelen van onze mobiele geschenkidee\u00ebnsite&#8221;, zegt\u00a0Olivia Devuyst, marketingmanager van Kr\u00ebfel. Gemak staat voorop: de pakjes worden thuis geleverd of zijn af te halen in een Kr\u00ebfel-winkel naar keuze.<\/p>\n<p>\u00a0<\/p>\n<h2>&#8220;Mobile wordt de toekomst&#8221;<\/h2>\n<p>Kr\u00ebfel is <strong>niet de eerste (en ongetwijfeld niet de laatste)<\/strong> die met dit soort van virtuele winkels de consument tracht te verleiden tot aankopen. Eerder berichtten we al over <a href=\"nl\/m-tail\/item\/14037-delhaize-introduceert-virtuele-supermarkten-in-belgi%C3%AB\" target=\"_blank\" rel=\"noopener\">soortgelijke initiatieven van Delhaize (ook al in treinstations)<\/a> en <a href=\"http:\/\/www.retaildetail.eu\/nl\/m-tail\/item\/14232-vier-virtuele-tescos-op-london-gatwick-airport\" target=\"_blank\" rel=\"noopener\">het Britse Tesco (in metrostations en luchthavens)<\/a>.<\/p>\n<p>\u00a0<\/p>\n<p>&#8220;<strong>Meer en meer Belgen hebben een smartphone en zijn altijd verbonden met het internet<\/strong>&#8220;, zegt\u00a0Donovan Mazzoni, e-commercemanager bij Kr\u00ebfel. &#8220;Mobile wordt dus de toekomst. We hebben voor onze mobiele approach dan ook een duidelijke strategie vastgelegd en zullen deze vanaf nu steeds consequent integreren in onze marketingmix.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Kr\u00ebfel Cube&#8221; in tien stations Nog tot en met 23 december runt Kr\u00ebfel\u00a0een virtuele winkel, de Kr\u00ebfel Cube,\u00a0in de\u00a0treinstations van\u00a0Brussel-Centraal, Luik, Namen, Leuven en Gent.\u00a0Het gaat om kubussen vol afbeeldingen en productcodes van kerstcadeautjes (producten, gadgets, gift cards) die via een simpele druk mobiel te bestellen zijn. Diezelfde kubussen stonden van 10 tot 16 december [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[33],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-2455","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kerstman shopt mobiel bij de Kr\u00ebfel Cube - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/kerstman-shopt-mobiel-bij-de-krefel-cube\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kerstman shopt mobiel bij de Kr\u00ebfel Cube - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"&#8220;Kr\u00ebfel Cube&#8221; in tien stations Nog tot en met 23 december runt Kr\u00ebfel\u00a0een virtuele winkel, de Kr\u00ebfel Cube,\u00a0in de\u00a0treinstations van\u00a0Brussel-Centraal, Luik, Namen, Leuven en Gent.\u00a0Het gaat om kubussen vol afbeeldingen en productcodes van kerstcadeautjes (producten, gadgets, gift cards) die via een simpele druk mobiel te bestellen zijn. 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