{"id":24658,"date":"2018-02-16T14:46:10","date_gmt":"2018-02-16T14:46:10","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/kraft-heinz-does-not-meet-expectations\/"},"modified":"2018-02-16T14:46:10","modified_gmt":"2018-02-16T14:46:10","slug":"kraft-heinz-does-not-meet-expectations","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/kraft-heinz-does-not-meet-expectations\/","title":{"rendered":"Kraft Heinz voldoet niet aan verwachtingen"},"content":{"rendered":"

Het Amerikaanse Kraft Heinz<\/strong> heeft in het vierde kwartaal zowel op vlak van omzet als op vlak van winst niet kunnen voldoen aan de verwachtingen van de analisten. De winst vernegenvoudigde wel, maar dat overtuigde de analisten niet.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

Monsterwinst<\/h2>\n

De immense winstgroei was dan ook te danken aan een hervorming van de belastingen in de Verenigde Staten. De omzet steeg met amper 0,3% naar 6,9 miljard dollar (5,5 miljard euro), maar op vergelijkbare basis was er sprake van een daling van 0,6%. De winst steeg van 944 miljoen dollar naar liefst 8 miljard dollar (6,4 miljard euro), maar dat was volledig te danken aan eenmalige inkomsten die gepaard gingen met een belastinghervorming in de Verenigde Staten.<\/p>\n

\u00a0<\/p>\n

In Europa doet Kraft Heinz het nog best goed, met een vergelijkbare omzetgroei van 0,9%, maar zowel in Canada als in de Verenigde Staten is er een terugval\u00a0(van respectievelijk 8,6% en 1,1%). Vooral de daling in de Verenigde Staten weegt zwaar door, aangezien dat veruit de grootste markt is voor Kraft Heinz. Op de thuismarkt daalde onder andere de verkoop van noten, kaas en vleeswaren.<\/p>\n

\u00a0<\/p>\n

Potentieel niet weerspiegeld<\/h2>\n

\u201cHet is duidelijk dat onze financi\u00eble prestatie in 2017 onze vooruitgang of potentieel niet weerspiegelt<\/a>\u201d, zegt CEO Bernardo Hees. \u201cWe hebben belangrijke verbeteringen gemaakt in veel van onze zaken en we slaagden er in om een aantal belangrijke investeringen aan het einde van het jaar te versnellen. Dat zou ons moeten helpen om het bedrijf te laten groeien in 2018 en daarna.\u201d<\/p>\n

\u00a0<\/p>\n

Analisten stellen dat Kraft Heinz het moeilijk zal hebben om nog op eigen houtje verder te groeien en denken dat het nodig zal zijn om een belangrijke overname door te voeren. Dat probeerde Kraft Heinz vorig jaar al toen het een bod deed op Unilever, maar dat werd afgeslagen door het Brits-Nederlandse bedrijf<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Het Amerikaanse Kraft Heinz heeft in het vierde kwartaal zowel op vlak van omzet als op vlak van winst niet kunnen voldoen aan de verwachtingen van de analisten. De winst vernegenvoudigde wel, maar dat overtuigde de analisten niet. \u00a0 Monsterwinst De immense winstgroei was dan ook te danken aan een hervorming van de belastingen in […]<\/p>\n","protected":false},"author":1,"featured_media":24656,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-24658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\nKraft Heinz voldoet niet aan verwachtingen - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Het Amerikaanse Kraft Heinz heeft in het vierde kwartaal zowel op vlak van omzet als op vlak van winst niet kunnen voldoen aan de verwachtingen van de analisten. De winst groeide wel enorm, maar dat overtuigde de analisten niet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/kraft-heinz-does-not-meet-expectations\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kraft Heinz voldoet niet aan verwachtingen - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Het Amerikaanse Kraft Heinz heeft in het vierde kwartaal zowel op vlak van omzet als op vlak van winst niet kunnen voldoen aan de verwachtingen van de analisten. 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