{"id":2484,"date":"2012-12-26T10:08:02","date_gmt":"2012-12-26T10:08:02","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/vlaamse-overheid-helpt-600-zelfstandigen-aan-webwinkel\/"},"modified":"2012-12-26T10:08:02","modified_gmt":"2012-12-26T10:08:02","slug":"vlaamse-overheid-helpt-600-zelfstandigen-aan-webwinkel","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/vlaamse-overheid-helpt-600-zelfstandigen-aan-webwinkel\/","title":{"rendered":"Vlaamse overheid helpt 600 zelfstandigen aan webwinkel"},"content":{"rendered":"

Online, social en mobile commerce voor beginners<\/h2>\n

De Vlaamse overheid wil handelaars de kans geven op de online trein te springen: vanaf 1 juli 2013 zullen minstens 600 van hen hulp krijgen bij het opstarten van een webwinkel.<\/a> Ook zullen ze leren hoe ze moeten inspelen op de toenemende aankopen via smartphones en hoe ze zaken kunnen doen via sociale media<\/strong>.<\/p>\n

\u00a0<\/p>\n

\u201cHet doel van deze maatregel is om bij de detailhandelaar een proces op gang te brengen die<\/em> hem doet stilstaan bij de rol van de fysieke winkel<\/strong> en het winkelen in de toekomst. De winkel is niet langer de enige plaats waar de consument zich ori\u00ebnteert en koopt. De informatie-, verkoop- en servicefunctie van de detailhandel wijzigt drastisch\u201d, aldus de Vlaamse regering.<\/p>\n

\u00a0<\/p>\n

In het project moet dan ook bijzondere aandacht gaan naar de online aanwezigheid van de detailhandelszaak<\/strong>, de digitale mogelijkheden \u2018instore\u2019 en \u2018outstore\u2019, de inzet van sociale media, multichannel, e-commerce, m-commerce en mobiele mogelijkheden.<\/p>\n

\u00a0<\/p>\n

Project Commerci\u00eble Inspiratie<\/h2>\n

Het aanbod van de Vlaamse overheid loopt via de gemeenten. Ge\u00efnteresseerde besturen kunnen intekenen op het project Commerci\u00eble Inspiratie<\/strong>, dat deel uitmaakt van de beleidsnota \u2018Winkelen in Vlaanderen 2.0\u2019.<\/p>\n

\u00a0<\/p>\n

Eerder pakte de Vlaamse regering ook al uit met het proefproject Commerci\u00eble Innovaties<\/strong>, waarbij handelaars steun konden krijgen voor nieuwe initiatieven om het winkelen te promoten.<\/p>\n","protected":false},"excerpt":{"rendered":"

Online, social en mobile commerce voor beginners De Vlaamse overheid wil handelaars de kans geven op de online trein te springen: vanaf 1 juli 2013 zullen minstens 600 van hen hulp krijgen bij het opstarten van een webwinkel. Ook zullen ze leren hoe ze moeten inspelen op de toenemende aankopen via smartphones en hoe ze […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[33],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-2484","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"\nVlaamse overheid helpt 600 zelfstandigen aan webwinkel - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/vlaamse-overheid-helpt-600-zelfstandigen-aan-webwinkel\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vlaamse overheid helpt 600 zelfstandigen aan webwinkel - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Online, social en mobile commerce voor beginners De Vlaamse overheid wil handelaars de kans geven op de online trein te springen: vanaf 1 juli 2013 zullen minstens 600 van hen hulp krijgen bij het opstarten van een webwinkel. 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