{"id":25015,"date":"2018-03-06T12:22:06","date_gmt":"2018-03-06T12:22:06","guid":{"rendered":"https:\/\/www.retaildetail.be\/wonen\/ikea-shows-its-store-future\/"},"modified":"2018-03-06T12:22:06","modified_gmt":"2018-03-06T12:22:06","slug":"ikea-shows-its-store-future","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/ikea-shows-its-store-future\/","title":{"rendered":"Ikea toont winkel van de toekomst"},"content":{"rendered":"

Op het Mobile World Congress heeft Ikea <\/strong>in samenwerking met Accenture <\/strong>zijn winkelconcept van de toekomst gepresenteerd. Opvallend: het is een kleine binnenstadwinkel, met – uiteraard – veel technologie.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

Hele catalogus in een kleine ruimte<\/h2>\n

In de demowinkel van de toekomst van Ikea krijgen klanten de hele catalogus van de woonketen te zien, maar dan virtueel. De Zweedse meubelretailer steunt op augmented reality om een digitale beleving te cre\u00ebren in de fysieke wereld.<\/p>\n

\u00a0<\/p>\n

Het nog fictieve verkooppunt is \u201ceen nieuw winkelconcept voor de binnenstad<\/a>\u201d, legt Gonzalo Marcos van het Accenture-team Hybrid Spaces uit. \u201cHet gaat om kleinere winkels waar we nieuwe ervaringen moeten cre\u00ebren en die IKEA\u00a0helpen om zijn hele catalogus in een beperktere ruimte te tonen.\u201d\u00a0De wanden van de winkel doen dienst als schermen, waar informatie over producten op wordt geprojecteerd, terwijl het bekende Ikea-potloodje als een scanner werkt. Het is immers uitgerust met RFID-technologie, waardoor je een productlabel alleen maar hoeft aan te tikken met het potlood om het aan je winkelmandje toe te voegen.\u00a0<\/p>\n

\u00a0<\/p>\n

Scannen en afrekenen met het toverpotloodje<\/h2>\n

Bij sommige producten kunnen shoppers met het \u2018toverpotloodje\u2019 nog andere kleuren of patronen tevoorschijn toveren, die er dan op het object worden geprojecteerd. In de rekken van de futuristische winkel zitten namelijk sensoren verstopt die de signalen van het potlood opvangen. Afrekenen doe je in de Ikea-stadswinkel van de toekomst dan weer door je potlood uiteindelijk te scannen voor een \u2013 onbemande \u2013 kassat met aanraakscherm. Je bestelling wordt zo geplaatst voor afhaling of thuislevering.<\/p>\n

\u00a0<\/p>\n

Een concrete uitrol van het concept is (nog) niet voorzien: deze presentatie\u00a0diende louter als voorbeeld op de technologiebeurs Mobile World Congress. Accenture wil zo in eerste instantie tonen wat er allemaal mogelijk is in retail. Wel zouden Ikea en Accenture in het Spaanse Sevilla binnenkort samen een demo van een keuken lanceren waar op de wanden ook productinformatie wordt geprojecteerd.<\/p>\n","protected":false},"excerpt":{"rendered":"

Op het Mobile World Congress heeft Ikea in samenwerking met Accenture zijn winkelconcept van de toekomst gepresenteerd. Opvallend: het is een kleine binnenstadwinkel, met – uiteraard – veel technologie. \u00a0 Hele catalogus in een kleine ruimte In de demowinkel van de toekomst van Ikea krijgen klanten de hele catalogus van de woonketen te zien, maar […]<\/p>\n","protected":false},"author":1,"featured_media":25013,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-25015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wonen"],"acf":[],"yoast_head":"\nIkea toont winkel van de toekomst - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Op het Mobile World Congress heeft Ikea in samenwerking met Accenture zijn eigen winkelconcept van de toekomst gepresenteerd. 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