{"id":25019,"date":"2018-03-06T13:41:18","date_gmt":"2018-03-06T13:41:18","guid":{"rendered":"https:\/\/www.retaildetail.be\/algemeen\/lego-focuses-growth-east-and-africa-after-turnover-setback\/"},"modified":"2018-03-06T13:41:18","modified_gmt":"2018-03-06T13:41:18","slug":"lego-focuses-growth-east-and-africa-after-turnover-setback","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/lego-focuses-growth-east-and-africa-after-turnover-setback\/","title":{"rendered":"Lego bouwt aan groei in het Oosten en Afrika na omzetklap"},"content":{"rendered":"

Lego<\/strong> zag zijn omzet in 2017 voor het eerst in dertien jaar dalen. Zowel in zowel Europa als in Noord-Amerika vielen de verkoopcijfers voor de Deense speelgoedproducent tegen, maar de nieuwe topman ziet toch beterschap.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

Eerste omzetdaling in 13 jaar<\/h2>\n

De omzet van Lego ging er vorig jaar 8% op achteruit: het totale verkoopcijfer\u00a0kwam uit op 35 miljard Deense kroon\u00a0(zo\u2019n 4,7 miljard euro), goed voor\u00a0de eerste omzetdaling in liefst dertien jaar tijd<\/a>. De winst daalde met ongeveer een kwart, van 9,4 naar 7,8 miljard kroon (circa 1 miljard euro).\u00a0<\/p>\n

\u00a0<\/p>\n

2017 was daardoor een bewogen jaar voor de maker van de legendarische bouwsteentjes. In de loop van het jaar stuurde het\u00a0voormalig CEO Bali Padda al de laan uit, na slechts acht maanden aan het hoofd<\/a> van het speelgoedbedrijf, en kondigde het\u00a0een reorganisatie aan waarbij wereldwijd 1400 banen op de schop<\/a> gingen. Daarbij kwamen tegenvallende verkopen, waardoor Lego met voorraadoverschotten kwam te zitten en zich genoodzaakt zag flink in kortingen te investeren.<\/p>\n

\u00a0<\/p>\n

Al beter dan vorig jaar<\/h2>\n

Toch vindt nieuwe CEO Niels Christiansen dat Lego vandaag in betere papieren zit dan een jaar voordien, ook al geeft hij toe niet tevreden te zijn met de resultaten. Volgens Christiansen zorgde de onophoudelijke groei er tot nu toe voor dat de organisatie groot en vooral log werd, waardoor het opportuniteiten miste en te veel bleef steken in verzadigde markten.<\/p>\n

\u00a0<\/p>\n

Zo ziet de blokjesmaker nog veel groeikansen in China, het Midden-Oosten en Afrika. In China tekende Lego vorig jaar immers wel een mooie omzetstijging op. Dit jaar is het de bedoeling om ook nog een kantoor in Dubai te openen om verder in te zetten op de Afrikaanse en Oosterse markten.<\/p>\n","protected":false},"excerpt":{"rendered":"

Lego zag zijn omzet in 2017 voor het eerst in dertien jaar dalen. Zowel in zowel Europa als in Noord-Amerika vielen de verkoopcijfers voor de Deense speelgoedproducent tegen, maar de nieuwe topman ziet toch beterschap. \u00a0 Eerste omzetdaling in 13 jaar De omzet van Lego ging er vorig jaar 8% op achteruit: het totale verkoopcijfer\u00a0kwam […]<\/p>\n","protected":false},"author":1,"featured_media":25017,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-25019","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen"],"acf":[],"yoast_head":"\nLego bouwt aan groei in het Oosten en Afrika na omzetklap - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Lego zag de omzet in 2017 voor het eerst in 13 jaar dalen. 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