{"id":25081,"date":"2018-03-08T11:40:16","date_gmt":"2018-03-08T11:40:16","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/mexx-celebrates-relaunch-small-collection\/"},"modified":"2018-03-08T11:40:16","modified_gmt":"2018-03-08T11:40:16","slug":"mexx-celebrates-relaunch-small-collection","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/mexx-celebrates-relaunch-small-collection\/","title":{"rendered":"Mexx viert herlancering met kleine collectie"},"content":{"rendered":"

Modemerk Mexx <\/strong>maakt een comeback met een kleine lente- en zomercollectie. Die\u00a0zal te vinden zijn op de webshop van het merk en in een aantal landen waar Mexx nog in de winkels te vinden is.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

Gefaseerde uitrol<\/h2>\n

De merkrechten van Mexx kwamen vorig jaar in handen van de Nederlandse RNF Group<\/a>, maar sindsdien was er nog maar weinig nieuws naar buiten gekomen over de nieuwe richting die het merk zou uitgaan.<\/p>\n

\u00a0<\/p>\n

De nieuwe collectie bevat stukken voor mannen, vrouwen en kinderen en is\u00a0een eerste stap naar een volledige collectie<\/a>. Die moet in de lente van 2019 op de markt komen. In de tussentijd zullen nieuwe collecties wel steeds groter zijn dan de voorgaande. De volledige collectie zal ook bestaan uit schoenen, accessoires, ondergoed en handtassen. Het doel van het nieuwe Mexx is om marktleider te worden in het \u2018upper-low\u2019 marktsegment.<\/p>\n

\u00a0<\/p>\n

Voor de online verkoop heeft Mexx een eigen webshop opgezet en werkt het samen met andere platformen, zoals Amazon en de Otto Group. Op vlak van fysieke retail wordt de nieuwe collectie enkel aangeboden in Griekenland en in aantal ex-Sovjetlanden. Pas vanaf de herfst van dit jaar worden daar ook Canada, Frankrijk, Oostenrijk en Nederland aan toegevoegd. Volgend jaar is het dan de beurt aan Belgi\u00eb, Duitsland, het Midden-Oosten, Egypte en Rusland. Er komen ook nieuwe winkels in Antwerpen, Amsterdam, Berlijn,\u00a0M\u00fcnchen en Parijs.<\/p>\n","protected":false},"excerpt":{"rendered":"

Modemerk Mexx maakt een comeback met een kleine lente- en zomercollectie. Die\u00a0zal te vinden zijn op de webshop van het merk en in een aantal landen waar Mexx nog in de winkels te vinden is. \u00a0 Gefaseerde uitrol De merkrechten van Mexx kwamen vorig jaar in handen van de Nederlandse RNF Group, maar sindsdien was […]<\/p>\n","protected":false},"author":1,"featured_media":25079,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-25081","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"\nMexx viert herlancering met kleine collectie - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Het modemerk Mexx maakt een comeback en het doet dat met een kleine lente- en zomercollectie. 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