{"id":25097,"date":"2018-03-08T15:12:41","date_gmt":"2018-03-08T15:12:41","guid":{"rendered":"https:\/\/www.retaildetail.be\/wonen\/ikea-will-invest-billions-stay-ahead-amazon-co\/"},"modified":"2018-03-08T15:12:41","modified_gmt":"2018-03-08T15:12:41","slug":"ikea-will-invest-billions-stay-ahead-amazon-co","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/ikea-will-invest-billions-stay-ahead-amazon-co\/","title":{"rendered":"Ikea gaat \u201cmiljarden investeren\u201d om Amazon &amp; Co voor te blijven"},"content":{"rendered":"<p>Ikea gaat de komende jaren miljarden investeren om \u201cdichter bij de klant te komen\u201d en pure players als Amazon voor te blijven. Dat zegt de kersverse financieel directeur van <strong>Ikea <\/strong>Group, Juvencio Maeztu.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>3,1 miljard euro ge\u00efnvesteerd in 2016\/17<\/h2>\n<p>Ikea moet zich aanpassen als het zijn voorsprong wil behouden, niet alleen op Amazon \u2011 dat in november <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/amazon-komt-nu-ook-met-eigen-meubels\" target=\"_blank\" rel=\"noopener\">zelf nog twee eigen meubelmerken lanceerde<\/a> \u2011 maar ook op Flipkart in India en op Otto en Home24 in Duitsland. Dat heeft Juvencio Maeztu aan Reuters gezegd in zijn <a href=\"https:\/\/www.reuters.com\/article\/us-ikea-investments\/ikea-groups-new-cfo-to-maintain-investment-drive-through-2020-idUSKCN1GJ2P1\" target=\"_blank\" rel=\"noopener\">eerste interview als financieel topman<\/a> van Ikea Group. Als eigenaar van 363 van de 413 Ikea-vestigingen is die groep veruit de belangrijkste franchisenemer van Inter Ikea.<\/p>\n<p>\u00a0<\/p>\n<p>\u201cDaarbij is het relevanter dan ooit om zo dicht mogelijk bij de klant te komen. Die heeft meer macht dan ooit tevoren.\u201d Daarom wil Maeztu volop investeren in kleinere showrooms in stadscentra \u201com de jongere generaties te bereiken\u201d en tegelijk de webshops uitbouwen \u201com de concurrentie met internetgiganten aan te kunnen\u201d.<\/p>\n<p>\u00a0<\/p>\n<p>Ook al kost dat flink wat geld en zal dat op de winstgevendheid drukken, waarschuwt de bijna 50-jarige Spanjaard. Ikea Group investeerde in het voorbije fiscale jaar 2016-2017 meer dan drie miljard euro in zijn woonwarenhuizen, distributie en winkelcentra. \u201cEn we zullen hetzelfde bedrag of zelfs n\u00f3g meer investeren in de komende drie jaar\u201d, aldus nog Maetzu. Miljarden die de topman wil gebruiken in de uitrol van \u2018city-center formats\u2019, de uitbouw van digitale diensten alsook de bouw van distributiecentra voor e-commerce.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ikea gaat de komende jaren miljarden investeren om \u201cdichter bij de klant te komen\u201d en pure players als Amazon voor te blijven. Dat zegt de kersverse financieel directeur van Ikea Group, Juvencio Maeztu. \u00a0 3,1 miljard euro ge\u00efnvesteerd in 2016\/17 Ikea moet zich aanpassen als het zijn voorsprong wil behouden, niet alleen op Amazon \u2011 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":25095,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-25097","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wonen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ikea gaat \u201cmiljarden investeren\u201d om Amazon &amp; Co voor te blijven - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Ikea gaat de komende jaren even veel of meer investeren om \u201cdichter bij de klant te komen\u201d en pure players als Amazon voor te blijven.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/ikea-will-invest-billions-stay-ahead-amazon-co\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ikea gaat \u201cmiljarden investeren\u201d om Amazon &amp; 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