{"id":2517,"date":"2013-01-03T15:37:16","date_gmt":"2013-01-03T15:37:16","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/brantano-verslikt-zich-nachtelijke-soldenverkoop\/"},"modified":"2013-01-03T15:37:16","modified_gmt":"2013-01-03T15:37:16","slug":"brantano-verslikt-zich-nachtelijke-soldenverkoop","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/brantano-verslikt-zich-nachtelijke-soldenverkoop\/","title":{"rendered":"Brantano verslikt zich in nachtelijke soldenverkoop"},"content":{"rendered":"<h2>&#8220;Nacht van de Solden&#8221;: knap idee&#8230;<\/h2>\n<p>Brantano organiseerde vannacht<b> een heuse &#8220;Nacht van de Solden&#8221;<\/b>: al wie\u00a0tussen \u00e9\u00e9n minuut na mindernacht en 8 uur vanochtend iets kocht op de webshop, kreeg tien procent extra korting boven op de soldenprijs.\u00a0Via de webshop konden internauten dus hun favoriete paar schoenen alvast reserveren om het later in een filiaal van hun keuze af te halen.<\/p>\n<p>\u00a0<\/p>\n<p>&#8220;Winkels openen almaar vroeger hun deuren op de eerste soldendag en we wilden hetzelfde doen met onze webshop. Volgens de regels van de sperperiode <strong>mag dat op 3 januari vanaf \u00e9\u00e9n minuut na middernacht<\/strong>&#8220;, zegt Stefaan Van Weyenbergh, algemeen directeur bij Brantano.\u00a0<\/p>\n<p>\u00a0<\/p>\n<h2>&#8230;maar technologie wil niet mee<\/h2>\n<p>&#8220;<a href=\"http:\/\/www.nieuwsblad.be\/article\/detail.aspx?articleid=DMF20130102_00420304\" target=\"_blank\" rel=\"noopener\">Het is de tweede keer dat we dit doen<\/a> en het werkt, anders zouden we het niet herhalen&#8221;, klonk de Brantano-topman aan de vooravond van zijn stunt. Dat <strong>bleek ietwat overmoedig<\/strong>, want vanochtend moest de schoenenretailer volgende mailing versturen, ook aan trouwe klanten die vannacht <em>niet<\/em> naar de webshop waren gesurft:<\/p>\n<p>\u00a0<\/p>\n<p>&#8220;Tijdens de Nacht van de Solden zijn er\u00a0een aantal problemen op de website\u00a0onstaan waardoor de website erg traag reageerde.\u00a0Ondanks de voorzorgsmaatregelen en de technische medewerkers die deze nacht klaar stonden om alles in goede banen te leiden, <strong>kon de webshop de massale toeloop niet vlot verwerken<\/strong>.\u00a0Aan alle klanten die tevergeefs een bestelling probeerden te plaatsen, willen wij graag onze excuses aanbieden.&#8221;\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Voor Brantano zat er dus niet veel anders op dan de klanten te vragen hun gegevens achter te laten en <strong>zo snel mogelijk een gepaste oplossing aan te bieden<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Nacht van de Solden&#8221;: knap idee&#8230; 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