{"id":2522,"date":"2013-01-07T09:46:06","date_gmt":"2013-01-07T09:46:06","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/coolblue-boekt-48-meer-omzet\/"},"modified":"2013-01-07T09:46:06","modified_gmt":"2013-01-07T09:46:06","slug":"coolblue-boekt-48-meer-omzet","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/coolblue-boekt-48-meer-omzet\/","title":{"rendered":"Coolblue boekt 48% meer omzet"},"content":{"rendered":"

Nog eens honderd winkels erbij<\/h2>\n

Coolblue overkoepelt een reeks van gespecialiseerde webwinkels<\/strong>, zoals laptopshop.nl, smartphoneshop.be en computerstore.nl. In totaal hebben meer dan honderd producten elk hun website, met telkens een Nederlands en een Belgisch broertje. In 2013 wil Coolblue daar nog eens meer dan honderd nieuwe webwinkels aan toevoegen<\/a>.<\/p>\n

\u00a0<\/p>\n

Oprichter Pieter Zwart, die in 1999 van start ging, ziet in deze focus op \u00e9\u00e9n bepaald product per webshop<\/strong> een van de redenen voor de sterke groei: “Met onze gespecialiseerde shops zijn we extreem relevant voor onze klanten.” Ze zitten “in een waar productwalhalla”, weet hij.<\/p>\n

\u00a0<\/p>\n

Nieuw magazijn en drie fysieke winkels<\/h2>\n

Om de groei op te vangen, wordt in het eerste kwartaal van 2013 een bijkomend magazijn van 11.000 m\u00b2<\/strong> geopend in de omgeving van het Brabantse Tilburg. Die extra ruimte komt bovenop de 5000 m\u00b2 van het huidige magazijn van Coolblue in Capelle aan den IJssel (Rotterdam).<\/p>\n

\u00a0<\/p>\n

Naast de webwinkels heeft Coolblue – voorlopig – ook vier fysieke verkooppunten: Rotterdam, Eindhoven, Groningen en Wilrijk (Antwerpen). Klanten kunnen er informatie krijgen, bestellingen plaatsen en retouren afleveren. Begin 2013 komt daar een verkooppunt in Lochristi (bij Gent) bij<\/strong>, later op het jaar volgen Amsterdam en Utrecht.<\/p>\n

\u00a0<\/p>\n

De sterke expansie van de keten zorgde in 2012 ook voor bijkomende werkgelegenheid, mede dankzij de nieuwe administratieve zetel tegenover het Centraal Station in Rotterdam. In totaal cre\u00eberde het bedrijf 140 nieuwe arbeidsplaatsen<\/strong>, waarvan 40 in Belgi\u00eb. De totale loonlijst bevat nu al meer dan 300 namen.<\/p>\n

\u00a0<\/p>\n

Klantentevredenheid op recordhoogte<\/h2>\n

Nog positief nieuws was er dankzij de Net Promotor Score, een indicator van klantentevredenheid<\/strong> die peilt in welke mate klanten een bepaald bedrijf, product of dienst aan anderen (vrienden, collega’s, familie, …) zouden aanbevelen. Vervolgens wordt van het percentage promotors het percentage criticasters afgetrokken. Bij Coolblue was er een positief verschil van 62, een record.<\/p>\n

\u00a0<\/p>\n

Een van de maatregelen die in 2012 werden genomen om de klantentevredenheid nog te verhogen, was Coolblue VandaagNog: wie voor 15u bestelt, kan zijn pakket dezelfde dag nog tussen 18u en 22u ontvangen<\/strong>. Er dient dan wel 17,95 euro extra te worden betaald.<\/p>\n

\u00a0<\/p>\n

In Belgi\u00eb kreeg de keten de eerste ‘Webshop Award Belgium 2012’<\/strong>. In Nederland won het bedrijf dan weer de prijs voor de beste webwinkel in de Nationale Thuiswinkel Awards 2012.<\/p>\n","protected":false},"excerpt":{"rendered":"

Nog eens honderd winkels erbij Coolblue overkoepelt een reeks van gespecialiseerde webwinkels, zoals laptopshop.nl, smartphoneshop.be en computerstore.nl. In totaal hebben meer dan honderd producten elk hun website, met telkens een Nederlands en een Belgisch broertje. In 2013 wil Coolblue daar nog eens meer dan honderd nieuwe webwinkels aan toevoegen. \u00a0 Oprichter Pieter Zwart, die in […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[33],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-2522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"\nCoolblue boekt 48% meer omzet - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/coolblue-boekt-48-meer-omzet\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coolblue boekt 48% meer omzet - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Nog eens honderd winkels erbij Coolblue overkoepelt een reeks van gespecialiseerde webwinkels, zoals laptopshop.nl, smartphoneshop.be en computerstore.nl. 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