{"id":25839,"date":"2018-04-13T08:22:35","date_gmt":"2018-04-13T08:22:35","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/colruyt-group-lance-une-action-a-grande-echelle-contre-les-dechets-sauvages\/"},"modified":"2018-04-13T08:22:35","modified_gmt":"2018-04-13T08:22:35","slug":"colruyt-group-lance-une-action-a-grande-echelle-contre-les-dechets-sauvages","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/colruyt-group-lance-une-action-a-grande-echelle-contre-les-dechets-sauvages\/","title":{"rendered":"Colruyt Group lanceert grootschalige actie tegen zwerfvuil"},"content":{"rendered":"<p>Met aangepaste vuilnisinfrastructuur en een nationale sensibiliseringscampagne zet <strong>Colruyt Group<\/strong> groots in op de strijd voor minder zwerfvuil. Op 220 winkelparkings komen peukenpalen en afvaleilanden, goed voor een investering van 700.000 euro.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Peukenpalen en afvaleilanden<\/h2>\n<p>Vorig jaar installeerde Colruyt Group al<a href=\"https:\/\/colruyt-group.prezly.com\/colruyt-group-investeert-fors-in-strijd-voor-minder-zwerfvuil\" target=\"_blank\" rel=\"noopener\"> peukenpalen en \u2018afvaleilanden\u2019, met vuilnisbakken voor restafval en pmd<\/a>, op elf van zijn Colruyt-winkelparkings en bij enkele distributiecentra. Dat succesvolle experiment breidt de retailgroep nu uit naar 220 van zijn Colruyt-parkings: hier komen 600 nieuwe vuilnisbakken, 600 peukenpalen en 30 hangende vuilnisbakjes, goed voor een investering van zo\u2019n 700.000 euro.<\/p>\n<p>\u00a0<\/p>\n<p>Ook een nationale sensibiliseringscampagne zit in de pijplijn. \u201cIedereen vindt het logisch om thuis alles netjes weg te gooien, maar buitenshuis is dat nog niet het geval,\u201d meent Vic De Meester, milieuco\u00f6rdinator bij Colruyt Group: \u201cDaarom zetten we ook in op een gedragsverandering op lange termijn.\u201d Advertenties, affiches in de winkels en posters in bushokjes nabij Colruyt-winkels moeten zwerfvuil in het openbaar een halt toeroepen.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Verder plaatst Colruyt Group aanduidingen op verpakkingen van zijn huismerk die zwerfvuilgevoelig zijn: zes soorten frisdrank en chips van het \u2018Everyday\u2019-merk, samen zo\u2019n 4,4 miljoen producten, krijgen labels die tot beter sorteren moeten aansporen. Een ludieke \u2018Trash Can Trick Shot\u2019-challenge, waarbij mensen uitgenodigd worden om hun afval op originele wijze in de vuilnisbak te gooien, vervolledigt de actie die de retailketen lanceert in het kader zijn vijfjarenplan \u201cSamen voor minder Zwerfvuil\u201d.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Met aangepaste vuilnisinfrastructuur en een nationale sensibiliseringscampagne zet Colruyt Group groots in op de strijd voor minder zwerfvuil. Op 220 winkelparkings komen peukenpalen en afvaleilanden, goed voor een investering van 700.000 euro. \u00a0 Peukenpalen en afvaleilanden Vorig jaar installeerde Colruyt Group al peukenpalen en \u2018afvaleilanden\u2019, met vuilnisbakken voor restafval en pmd, op elf van zijn [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":25837,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-25839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Colruyt Group lanceert grootschalige actie tegen zwerfvuil - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Met aangepaste vuilnisinfrastructuur en een nationale sensibiliseringscampagne zet Colruyt Group groots in op de strijd voor minder zwerfvuil. Op 220 winkelparkings komen peukenpalen en afvaleilanden, goed voor een investering van 700.000 euro.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/colruyt-group-lance-une-action-a-grande-echelle-contre-les-dechets-sauvages\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Colruyt Group lanceert grootschalige actie tegen zwerfvuil - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Met aangepaste vuilnisinfrastructuur en een nationale sensibiliseringscampagne zet Colruyt Group groots in op de strijd voor minder zwerfvuil. 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