{"id":2586,"date":"2013-01-21T11:04:44","date_gmt":"2013-01-21T11:04:44","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/eden-chocolates-verregaande-gesprekken-met-chinese-investeerders\/"},"modified":"2013-01-21T11:04:44","modified_gmt":"2013-01-21T11:04:44","slug":"eden-chocolates-verregaande-gesprekken-met-chinese-investeerders","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/eden-chocolates-verregaande-gesprekken-met-chinese-investeerders\/","title":{"rendered":"Eden Chocolates in verregaande gesprekken met Chinese investeerders"},"content":{"rendered":"

Voor Chinese ‘private labels’<\/h2>\n

Het heeft er alle schijn van dat het bedrijf van CD&V-staatssecretaris Hendrik Bogaert zijn steile ambities om met het ‘betere’ pralinemerk Senz en een eigen fabriek in Suzhoy (bij Sjanghai) China te veroveren, moet opbergen. Volgens De Tijd heeft het bedrijf uit Jabbeke zijn am\u00adbi\u00adties fors moeten terugschroeven: “Eden Cho\u00adco\u00adla\u00adtes streed met on\u00adge\u00adlij\u00adke wa\u00adpens tegen cho\u00adco\u00adla\u00adde\u00adreu\u00adzen als Lindt, Nestl\u00e9 of Fer\u00adre\u00adro<\/strong> die hon\u00adder\u00adden mil\u00adjoe\u00adnen euro\u2019s in\u00adves\u00adte\u00adren in mar\u00adke\u00adting.”<\/p>\n

\u00a0<\/p>\n

“Voor een kmo die geen deep poc\u00adkets<\/em> heeft, was het moei\u00adlijk of haast on\u00admo\u00adge\u00adlijk die re\u00adcur\u00adren\u00adte mar\u00adke\u00adting\u00adin\u00adves\u00adte\u00adrin\u00adgen te doen”, stelt een waar\u00adne\u00admer. De zakenkrant weet bovendien dat ook de in\u00adkom\u00adsten uitbleven, omdat de ver\u00adkoop van Senz fors tegenviel<\/strong> en de ves\u00adti\u00adging van de groep in Suz\u00adhou an\u00adder\u00adhalf jaar ge\u00adle\u00adden maar op een klein deel van haar ca\u00adpa\u00adci\u00adteit draai\u00adde.<\/p>\n

\u00a0<\/p>\n

Een drastische koerswijziging drong zich op: Eden Chocolates zal zich voortaan concentreren op de productie van huismerkchocolade voor Aziatische distributiegroepen<\/strong> en heeft de in\u00adves\u00adte\u00adrin\u00adgen om Senz in de markt te zet\u00adten fors ge\u00adre\u00addu\u00adceerd. Toch blijft de chocolatier erbij dat de verkoop van Senz “zelfs zon\u00adder mar\u00adke\u00adting, maar dank\u00adzij een be\u00adte\u00adre dis\u00adtri\u00adbu\u00adtie, erg goed” loopt, weet De Tijd.<\/p>\n

\u00a0<\/p>\n

Vers kapitaal dringend gewenst<\/h2>\n

Eden Cho\u00adco\u00adla\u00adtes zou in het boek\u00adjaar 2012-2013 naar verluidt zo’n 1.\u200b200 ton cho\u00adco\u00adla\u00adde moe\u00adten ver\u00adko\u00adpen, 200 ton meer dan het jaar voor\u00addien. Van\u00addaag ver\u00adte\u00adgen\u00adwoor\u00addigt pri\u00adva\u00adte label al het groot\u00adste deel van het pro\u00adduc\u00adtie\u00advo\u00adlu\u00adme in China<\/strong>, maar “dat brengt niet nood\u00adza\u00adke\u00adlijk m\u00e9\u00e9r op, want de mar\u00adges op pri\u00adva\u00adte\u00adla\u00adbel\u00adpro\u00adduc\u00adten zijn klei\u00adner dan die op mer\u00adken”.<\/p>\n

\u00a0<\/p>\n

Financieel heeft de groep het zo al knap lastig: “Ge\u00adcon\u00adso\u00adli\u00addeer\u00adde cij\u00adfers zijn niet voor\u00adhan\u00adden, maar de groep zou meer dan vijf jaar na haar op\u00adrich\u00adting nog steeds rode cij\u00adfers slik\u00adken<\/strong>, al lijkt een ope\u00adra\u00adti\u00ado\u00adneel nul\u00adre\u00adsul\u00adtaat zich te pro\u00adfi\u00adle\u00adren.”<\/p>\n

\u00a0<\/p>\n

Een herkapitalisatie was dus aan de orde, en de broodnodige miljoenen zouden nu van (een) Chinese partner(s) komen: er wordt gepraat met een Chinese ex-werk\u00adne\u00admer van de Zwit\u00adser\u00adse cho\u00adco\u00adla\u00adde\u00adgi\u00adgant Barry Cal\u00adl\u00ade\u00adbaut<\/strong>. Mo\u00adge\u00adlijk wordt nog een twee\u00adde lo\u00adka\u00adle in\u00adves\u00adteer\u00adder aan boord ge\u00adhe\u00adsen. Het is de be\u00addoe\u00adling dat die in\u00adves\u00adteer\u00adder(s) een sub\u00adstan\u00adti\u00eble min\u00adder\u00adheid krijgt (krij\u00adgen) in de Chi\u00adne\u00adse poot van Eden Cho\u00adco\u00adla\u00adtes, naar ver\u00adluidt 20 tot 30 pro\u00adcent.<\/p>\n

\u00a0<\/p>\n

Bekende investeerders<\/h2>\n

Eden Chocolates omhelst vandaag drie ven\u00adnoot\u00adschap\u00adpen<\/strong>: een top\u00adhol\u00adding, een sla\u00adpen\u00adde Bel\u00adgi\u00adsche ven\u00adnoot\u00adschap (met de on\u00adder\u00adtus\u00adsen ge\u00adslo\u00adten ves\u00adti\u00adging in Jab\u00adbe\u00adke) en de Chi\u00adne\u00adse en\u00adti\u00adteit. Onder meer Agri + (het fonds van Gimv en de Boe\u00adren\u00adbond), het Bel\u00adgisch-Chi\u00adnees in\u00adves\u00adte\u00adrings\u00adfonds, de on\u00adder\u00adne\u00admers Luc Geu\u00adten (Mi\u00adtis\u00adka), Rudi Mari\u00ebn (ex-In\u00adn\u00ado\u00adgenetics)<\/a> en Tho\u00admas Baert (Chin\u00adaf\u00adloors Timber) en het ma\u00adna\u00adge\u00adment onder lei\u00adding van Wim Pe\u00adter\u00admans.<\/p>\n

\u00a0<\/p>\n

Hun vroegere droom, als allereerste Belgische bedrijf een Chinese beursnotering te versieren<\/a>, moet Eden Chocolates nu echter bijna zeker definitief laten varen<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Voor Chinese ‘private labels’ Het heeft er alle schijn van dat het bedrijf van CD&V-staatssecretaris Hendrik Bogaert zijn steile ambities om met het ‘betere’ pralinemerk Senz en een eigen fabriek in Suzhoy (bij Sjanghai) China te veroveren, moet opbergen. Volgens De Tijd heeft het bedrijf uit Jabbeke zijn am\u00adbi\u00adties fors moeten terugschroeven: “Eden Cho\u00adco\u00adla\u00adtes streed […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-2586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\nEden Chocolates in verregaande gesprekken met Chinese investeerders - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/eden-chocolates-verregaande-gesprekken-met-chinese-investeerders\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eden Chocolates in verregaande gesprekken met Chinese investeerders - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Voor Chinese ‘private labels’ Het heeft er alle schijn van dat het bedrijf van CD&V-staatssecretaris Hendrik Bogaert zijn steile ambities om met het ‘betere’ pralinemerk Senz en een eigen fabriek in Suzhoy (bij Sjanghai) China te veroveren, moet opbergen. 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