{"id":25867,"date":"2018-04-16T12:53:34","date_gmt":"2018-04-16T12:53:34","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/picnic-expands-germany-and-netherlands\/"},"modified":"2018-04-16T12:53:34","modified_gmt":"2018-04-16T12:53:34","slug":"picnic-expands-germany-and-netherlands","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/picnic-expands-germany-and-netherlands\/","title":{"rendered":"Picnic breidt uit in Nederland en Duitsland"},"content":{"rendered":"

Picnic<\/strong> Duitsland start met grote ambities: binnen zes maanden wil de Nederlandse online supermarkt al winst boeken in Noordrijn-Westfalen. In eigen land rolt Picnic zijn leveringsdienst dan weer uit naar Noord-Brabant.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

Winst verwacht binnen zes maanden\u00a0<\/h2>\n

Een maand na de offici\u00eble aankondiging<\/a> is Picnic Duitsland een feit: voortaan beleveren een twintigtal Picnic-busjes twee to drie middelgrote steden in Noordrijn-Westfalen. Op korte termijn komen daar nog eens tien wagentjes bij, die in 2019 in twintig Duitse steden aan huis zullen leveren. De nieuwe topman van Picnic Duitsland steekt zijn ambities niet onder stoelen of banken: al binnen zes maanden moeten de eerste Duitse Picnic-locaties het bedrijf winst opleveren<\/a>.<\/p>\n

\u00a0<\/p>\n

Geen enkele concurrent van Picnic is er tot op heden in geslaagd om winst te maken met het leveren van online bestelde levensmiddelen in de regio, maar de Duitse pers schat de kansen van het Nederlandse Picnic alvast hoog in. Dat het bedrijf al zo snel na de oprichting in 2015\u00a0een monsterbedrag van 100 miljoen euro wist op te halen<\/a>, maakt indruk bij analisten die – net als Picnic zelf – sterk groeipotentieel zien in de onderbediende Duitse regio.<\/p>\n

\u00a0<\/p>\n

Tilburg en Breda<\/h2>\n

Ook in Nederland zit Picnic niet stil: de websupermarkt breidt uit naar Noord-Brabant<\/a>, te beginnen met de steden Breda en Tilburg. Daar zullen vanaf mei 185.000 huishoudens over de boodschappendienstdienst kunnen beschikken. Ook hier blaakt Picnic van het zelfvertrouwen: \u201cHet zuiden van het land toont al van bij het begin interesse in Picnic – genoeg reden voor ons om meteen in twee steden tegelijk van start te gaan,\u201d vertelt oprichter Michiel Muller.\u00a0In Tilburg zullen veertig bezorgers met een vijftiental elektrische busjes rondrijden; in Breda zoekt Picnic naar dertig werknemers om tien bezorgwagentjes te bemannen. Op korte termijn wil Picnic het totale aantal in de regio opdrijven tot 80 voertuigen en 250 bezorgers.<\/p>\n

\u00a0<\/p>\n

Het succes in Nederland, en naar verwachting ook in Duitsland, dankt de nog relatief jonge websupermarkt aan zijn unieke concept: anders dan zijn concurrenten levert het uitsluitend aan huis, rekent het daarvoor geen servicekosten aan en garandeert het steeds de laagste prijs op de geleverde producten.<\/p>\n","protected":false},"excerpt":{"rendered":"

Picnic Duitsland start met grote ambities: binnen zes maanden wil de Nederlandse online supermarkt al winst boeken in Noordrijn-Westfalen. In eigen land rolt Picnic zijn leveringsdienst dan weer uit naar Noord-Brabant. \u00a0 Winst verwacht binnen zes maanden\u00a0 Een maand na de offici\u00eble aankondiging is Picnic Duitsland een feit: voortaan beleveren een twintigtal Picnic-busjes twee to […]<\/p>\n","protected":false},"author":1,"featured_media":25865,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-25867","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\nPicnic breidt uit in Nederland en Duitsland - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Picnic Duitsland start met grote ambities: binnen zes maanden wil de Nederlandse online supermarkt al winst boeken in Noordrijn Westfalen. 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