{"id":25901,"date":"2018-04-17T15:15:50","date_gmt":"2018-04-17T15:15:50","guid":{"rendered":"https:\/\/www.retaildetail.be\/doe-het-zelf-tuin\/la-chaine-wallonne-de-materiaux-de-construction-bodymat-rebaptisee-allmat\/"},"modified":"2018-04-17T15:15:50","modified_gmt":"2018-04-17T15:15:50","slug":"la-chaine-wallonne-de-materiaux-de-construction-bodymat-rebaptisee-allmat","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/doe-het-zelf-tuin\/la-chaine-wallonne-de-materiaux-de-construction-bodymat-rebaptisee-allmat\/","title":{"rendered":"Waalse keten van bouwmaterialen Bodymat wordt Allmat"},"content":{"rendered":"<p>De Waalse keten van bouwmaterialen <strong>Bodymat <\/strong>scheurt zich af van de Franse groepering <strong>BigMat<\/strong> en gaat op eigen houtje verder onder de formulenaam <strong>Allmat<\/strong>.\u00a0<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Vrijheid om te onderhandelen<\/h2>\n<p>Onder leiding van Am\u00e9lie et Arnaud Body maakt de Naamse bouwmarktformule met dertien vestigingen\u00a0zich los van de Franse inkoopgroepering. Het is de bedoeling om de keten zelfstandig verder te ontwikkelen en te moderniseren.\u00a0Allmat wil klanten een zeer breed gamma aan kwalitatieve bouwmaterialen aanbieden, legt zaakvoerder Arnaud Body uit. Door voortaan volledig vrij te kunnen onderhandelen met leveranciers verwacht de nieuwe formule ook de beste prijs-kwaliteitverhouding te kunnen bieden.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u201cOnze nieuwe autonomie is ook essentieel op het vlak van marketingontwikkeling: premiummerken, eigen merken, promoties, \u2026\u201d, klinkt het. Allmat blijft overigens, net zoals Bodymat vroeger, zowel professionele als particuliere klanten bedienen.<\/p>\n<p>\u00a0<\/p>\n<h2>Digitaal platform en expansie voor ogen<\/h2>\n<p>De verandering komt er nadat de zaakvoerders twee jaar geleden het bedrijf overnamen van hun vader Philippe Body. Samen willen ze het familiebedrijf verder laten uitgroeien tot een vaste waarde op de Waalse markt, al blijven de structuren en medewerkers ongewijzigd.\u00a0\u201cWij staan voor dezelfde waarden en streven dezelfde doelstellingen na\u201d, zegt medezaakvoerder Am\u00e9lie Body.<\/p>\n<p>\u00a0<\/p>\n<p>De meeste verkooppunten zijn inmiddels gerenoveerd volgens het nieuwe concept, andere investeringen staan op de planning: in eerste instantie wil de bouwmarktketen een digitaal en logistiek platform ontwikkelen om zich klaar te maken voor \u201cde retail van morgen\u201d. De groep wil op termijn ook nieuwe winkels openen.<\/p>\n<p>\u00a0<\/p>\n<p>Vandaag heeft Allmat al meer dan 400 medewerkers, dertien winkels, een houthandel en twee logistiek platformen. Het bedrijf uit Namen is daarmee goed voor zo\u2019n 118 miljoen euro omzet.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De Waalse keten van bouwmaterialen Bodymat scheurt zich af van de Franse groepering BigMat en gaat op eigen houtje verder onder de formulenaam Allmat.\u00a0 \u00a0 Vrijheid om te onderhandelen Onder leiding van Am\u00e9lie et Arnaud Body maakt de Naamse bouwmarktformule met dertien vestigingen\u00a0zich los van de Franse inkoopgroepering. Het is de bedoeling om de keten [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":25899,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[16],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-25901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doe-het-zelf-tuin"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Waalse keten van bouwmaterialen Bodymat wordt Allmat - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De Waalse keten van bouwmaterialen Bodymat scheurt zich af van de Franse groepering BigMat en gaat op eigen houtje verder onder de formulenaam Allmat.&nbsp;\" \/>\n<meta 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