{"id":26071,"date":"2018-04-26T07:30:35","date_gmt":"2018-04-26T07:30:35","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/avec-shukr-la-raffinerie-tirlemontoise-cible-la-communaute-arabe\/"},"modified":"2018-04-26T07:30:35","modified_gmt":"2018-04-26T07:30:35","slug":"avec-shukr-la-raffinerie-tirlemontoise-cible-la-communaute-arabe","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/avec-shukr-la-raffinerie-tirlemontoise-cible-la-communaute-arabe\/","title":{"rendered":"Met Shukr mikt Tiense Suiker op Arabische gemeenschap"},"content":{"rendered":"

De Tiense Suikerraffinaderij<\/strong>\u00a0speelt met een nieuw merk in op de toenemende diversiteit in de samenleving: Shukr wordt in eerste instantie gelanceerd in het gespecialiseerde kanaal van de etnische winkels. Mogelijk volgen supermarkten later.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

Groot marktpotentieel<\/h2>\n

\u201cWe willen blijven innoveren in suiker. De diversiteit in de samenleving leidt tot veranderende behoeften bij de consumenten,\u201d aldus merkmanager Dominique Demets\u00a0op de persvoorstelling. Suiker neemt een bijzondere plaats in de islamitische culturele traditie, bijvoorbeeld tijdens het theemoment en bij belangrijkere gelegenheden zoals een huwelijk of geboortefeest. Shukr \u2013 \u2018dankbaarheid\u2019 in het Arabisch \u2013 wil die traditionele momenten nog intenser maken.<\/p>\n

\u00a0<\/p>\n

Shukr moet uitgroeien tot een paraplumerk voor de Noord-Afrikaanse bevolking. Het eerste product onder het merk is \u2018Lingo\u2019: een groot suikertablet dat voor het traditionele recept van muntthee gedeeld kan worden\u00a0in maximaal 4 stukken. Tiense Suiker wil het nieuwe merk in eerste instantie lanceren in het kanaal van de etnische winkels, via gespecialiseerde distributeurs. Daarna zal het bedrijf bekijken of ook traditionele supermarkten interesse tonen voor Shukr.<\/p>\n

\u00a0<\/p>\n

Etnomarketeer Rachid Lamrabat van Tiqah<\/strong>, die Tiense Suiker adviseerde bij de ontwikkeling van het concept, ziet een groot marktpotentieel. \u201cDe etnische bevolking groeit sterk en heeft een enorme nood aan aangepaste convenienceproducten, want die bestaan vandaag gewoonweg niet. Geen enkel suikermerk in Europa heeft een vergelijkbaar product.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

De Tiense Suikerraffinaderij\u00a0speelt met een nieuw merk in op de toenemende diversiteit in de samenleving: Shukr wordt in eerste instantie gelanceerd in het gespecialiseerde kanaal van de etnische winkels. Mogelijk volgen supermarkten later. \u00a0 Groot marktpotentieel \u201cWe willen blijven innoveren in suiker. De diversiteit in de samenleving leidt tot veranderende behoeften bij de consumenten,\u201d aldus […]<\/p>\n","protected":false},"author":1,"featured_media":26069,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-26071","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\nMet Shukr mikt Tiense Suiker op Arabische gemeenschap - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De suikerproducent speelt met een nieuw merk in op de toenemende diversiteit in de samenleving. Shukr wordt in eerste instantie gelanceerd in het gespecialiseerde kanaal van de etnische winkels. 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