{"id":26291,"date":"2018-05-08T10:17:52","date_gmt":"2018-05-08T10:17:52","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/albert-heijn-breidt-allerhandebox-uit-delhaize-start-met-hellofresh\/"},"modified":"2018-05-08T10:17:52","modified_gmt":"2018-05-08T10:17:52","slug":"albert-heijn-breidt-allerhandebox-uit-delhaize-start-met-hellofresh","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/albert-heijn-breidt-allerhandebox-uit-delhaize-start-met-hellofresh\/","title":{"rendered":"Albert Heijn breidt Allerhandebox uit, Delhaize start met HelloFresh"},"content":{"rendered":"<p><strong>Albert Heijn<\/strong> en <strong>Delhaize<\/strong> zetten verder in op maaltijdboxen: terwijl AH&#8217;s Allerhande vanaf morgen tal van extra bestelmogelijkheden biedt, gaat Delhaize dozen van <strong>HelloFresh<\/strong> aanbieden.\u00a0<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Voor twee tot twintig personen<\/h2>\n<p>De Nederlandse keten wil klanten (zo goed als) helemaal vrij laten bij het bestellen van een Allerhandebox: ze kunnen voortaan <a href=\"https:\/\/nieuws.ah.nl\/allerhande-box-gaat-out-of-the-box\/\" target=\"_blank\" rel=\"noopener\">\u00e9\u00e9n tot vijf maaltijden bestellen voor twee of vier personen<\/a>. Voortaan is er bovendien keuze uit acht gerechten, waarvan drie vegetarische. Alle ingredi\u00ebnten worden per maaltijd overigens in \u00e9\u00e9n zak gestoken.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Commercieel directeur Marit van Egmond, ziet het zo: &#8220;Wij willen onze klanten inspireren te koken. Er is voor iedereen en voor elke gelegenheid een keuze, alledaags of juist meer culinair. En tegelijkertijd bieden we meer gemak. Een grote diversiteit aan gerechten met verse ingredi\u00ebnten die je naar keuze kunt ophalen of laten bezorgen.&#8221;<\/p>\n<p>\u00a0<\/p>\n<h2>Geen concurrentie voor eigen box<\/h2>\n<p>Het Nieuwsblad leerde dan weer dat AH&#8217;s Belgische broertje Delhaize een <a href=\"https:\/\/www.nieuwsblad.be\/cnt\/dmf20180506_03500645\" target=\"_blank\" rel=\"noopener\">proefproject heeft opgestart met HelloFresh<\/a>. In (voorlopig) zes vestigingen &#8211; drie in Antwerpen en drie in Gent &#8211; zal de keten van de leeuw een HelloFresh-maaltijdbox voor twee personen aanbieden aan 12,95 euro. Daarmee willen beide bedrijven volgens HelloFresh Benelux-CEO Maartje Frederiks inspelen op mensen die pas de dag zelf willen kiezen wat ze &#8217;s avonds eten, en dus niet enkele dagen op voorhand via de website van HelloFresh willen bestellen.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Opvallend is dat Delhaize zelf al een eigen maaltijdboxdienst heeft met Click&amp;cook. Er is evenwel geen vrees voor kannibalisatie, omdat Click&amp;cook met een heel ander systeem werkt: daarbij kan de klant kiezen uit een kleine 2000 recepten, maar kan de ingredi\u00ebnten niet in de precies juiste hoeveelheden per persoon kopen &#8211; het winkelmandje wordt dan gevuld met de standaardhoeveelheden zoals die ook in de winkel verkocht worden.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Albert Heijn en Delhaize zetten verder in op maaltijdboxen: terwijl AH&#8217;s Allerhande vanaf morgen tal van extra bestelmogelijkheden biedt, gaat Delhaize dozen van HelloFresh aanbieden.\u00a0 \u00a0 Voor twee tot twintig personen De Nederlandse keten wil klanten (zo goed als) helemaal vrij laten bij het bestellen van een Allerhandebox: ze kunnen voortaan \u00e9\u00e9n tot vijf maaltijden [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":26289,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-26291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Albert Heijn breidt Allerhandebox uit, Delhaize start met HelloFresh - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Albert Heijn en Delhaize zetten verder in op maaltijdboxen: terwijl AH&#039;s Allerhande vanaf morgen tal van extra bestelmogelijkheden biedt, gaat Delhaize dozen van HelloFresh aanbieden.\u00a0\" 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