{"id":26455,"date":"2018-05-18T07:44:49","date_gmt":"2018-05-18T07:44:49","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/hoegaarden-moves-part-production-vietnam-and-china\/"},"modified":"2018-05-18T07:44:49","modified_gmt":"2018-05-18T07:44:49","slug":"hoegaarden-moves-part-production-vietnam-and-china","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/hoegaarden-moves-part-production-vietnam-and-china\/","title":{"rendered":"Hoegaarden verhuist deel productie naar Vietnam en China"},"content":{"rendered":"<p>Het witbier <strong>Hoegaarden <\/strong>groeit sterk in Azi\u00eb, maar verliest zijn pluimen in Europa. <strong>AB InBev<\/strong> verhuist daarom een deel van de productie naar China en Vietnam: in de brouwerij in Hoegaarden zelf wordt twee dagen per week minder gebrouwen.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Flexibeler inspelen op Aziatische vraag<\/h2>\n<p>Tot nu toe werkt er in de brouwerij van Hoegaarden zeven dagen op zeven personeel, maar vanaf volgende maand vermindert dat naar vijf dagen in de week. In Azi\u00eb zal daarentegen voortaan meer worden geproduceerd. Brouwerijgroep AB InBev investeerde namelijk 357 miljoen euro in een nieuwe productiefaciliteit in China voor onder andere Hoegaarden: eind vorig jaar opende er de grootste brouwerij van Azi\u00eb.<\/p>\n<p>\u00a0<\/p>\n<p>Ook <a href=\"https:\/\/www.tijd.be\/ondernemen\/voeding-drank\/hoegaarden-ook-in-vietnam-gemaakt\/10012900.html\" target=\"_blank\" rel=\"noopener\">in Vietnam start nog dit jaar de productie van Hoegaarden<\/a>, bevestigt commercieel manager voor AB InBev Zuidoost-Azi\u00eb Graig Maclean. \u201cDoor in China te brouwen kunnen we <a href=\"https:\/\/www.tijd.be\/ondernemen\/voeding-drank\/vrees-voor-jobverlies-in-brouwerij-hoegaarden\/10012409.html\" target=\"_blank\" rel=\"noopener\">flexibeler inspelen op de lokale vraag<\/a> en kan het bier sneller van de brouwerij naar de supermarkt worden gebracht. Tot voor kort was het bier zes weken onderweg\u201d, legt een woordvoerder van de bierproducent de verhuis uit in De Tijd.<\/p>\n<p>\u00a0<\/p>\n<h2>Focusmerk voor export<\/h2>\n<p>Vorig jaar zou zo\u2019n 200.000 hectoliter van alle 1,3 miljoen hectoliter bier dat in Hoegaarden is gebrouwen naar de Chinese markt zijn gegaan. Hoeveel Hoegaarden AB InBev in Vietnam zal brouwen, is nog niet bekend.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Al in 2016 maakte AB InBev bekend dat het minder zou gaan investeren in Hoegaarden, omdat <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/ab-inbev-investeert-minder-hoegaarden\" target=\"_blank\" rel=\"noopener\">het witbier in Europa geen prioriteit meer<\/a> is. In Azi\u00eb is het daarentegen wel een \u2018focus brand\u2019. Vakbonden vrezen alvast voor de tewerkstelling in de brouwerij van Hoegaarden. Er werken vandaag zo\u2019n 170 mensen.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Het witbier Hoegaarden groeit sterk in Azi\u00eb, maar verliest zijn pluimen in Europa. AB InBev verhuist daarom een deel van de productie naar China en Vietnam: in de brouwerij in Hoegaarden zelf wordt twee dagen per week minder gebrouwen. \u00a0 Flexibeler inspelen op Aziatische vraag Tot nu toe werkt er in de brouwerij van Hoegaarden [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":26453,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-26455","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hoegaarden verhuist deel productie naar Vietnam en China - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Het witbier Hoegaarden groeit sterk in Azi\u00eb, maar verliest zijn pluimen in Europa. 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